Small Business Mavericks

OCTOBER 1, 2012

For marketers, this new Bing Klout combo could be a new way to find influencers. But I think Klout will have to get better at measuring social influence. The downside is a lack of consistency in the results. If Bing can make the results more consistent and helpful, then maybe they can change people’s minds about Klout.

Klout 98

Klout Team Influencer Features 98

Small Business Mavericks

OCTOBER 15, 2013

If you’re familiar with Klout, then you know they have a score that allegedly measures your social influence. In a nutshell, social authority is your measure of influence in social media and beyond. Who your friends are – Are you friends with heavy influencers? This goes beyond posting. Do they interact with you?

Klout 101

Klout Social Networking Influencer Social Media 101

Small Business Mavericks

MARCH 25, 2012

This could indicate a page coding error, or a heavy graphics influence that may need looking into. Although strongly influenced by Google 1+ data, it does provide valuable insight into the source of your traffic. The second tool looks at social media engagement.

Analytics 161

Analytics Sites Google Influencer 161

Small Business Mavericks

MARCH 6, 2012

There are very few niches where mom and dads are not influencers in some way. Mom and dad bloggers are the hidden gem of the online world – used to effect, they can be powerful allies but take care, abused, they make even more powerful enemies, and their influence is very strong.

Cost 173

Cost Strategy Forums Compete 173

Small Business Mavericks

DECEMBER 19, 2013

There are various ways to influence your Author Rank as well as your page and domain authority. Beyond that, you should also focus on creating quality content, promoting it through social media and other relevant online channels, building your brand, and establishing relationships with key influencers in your niche.

SEO 98

SEO Reputation Energy Influencer 98

Small Business Mavericks

MARCH 31, 2011

The most interesting difference between traditional TV and Web TV is that the audience can influence the story line as it develops. Consider: Fans that watch Web shows have the ability to write comments that provide immediate influence on the plot of a series. And, actually, I agree.

Case Study 98

Case Study Press Release Small Business Adwords 98

Small Business Mavericks

MARCH 22, 2012

The influence of their social networks is also starting to have an effect on search results. When ranking sites for keywords, they are trying to work their algorithms to represent a real person’s needs. The end result is that two people, in the same town, entering the same search criteria, could have entirely different results shown.

Google 164

Google Small Business Engineering SEO 164

Small Business Mavericks

FEBRUARY 20, 2014

And I realize there are only so many hours in a day and so many hours in a week for producing great content, but this could be a golden opportunity for LinkedIn influencers. You don’t want to give up on your own blog. Blogging for Small Business B2B marketing blogging LinkedIn Social Media'

Publishing 98

Publishing LinkedIn B2B Overview 98

Small Business Mavericks

NOVEMBER 20, 2013

There’s no other way to influence the search engine rankings. Good link building is centered on the same thing it’s always been centered on – quality content. Write good, original content and back it up with a solid reputation. link building content google links low-quality links quality content'

Directory 98

Directory Press Release Journal SEO 98

Small Business Mavericks

OCTOBER 30, 2012

Connect with the leaders and influencers in your industry. Use Google Authorship to connect your social profiles with your reputation and online home base. Start by opening a Google+ account and using it to connect with readers. Build value into everything you do online.

Google 111

Google Reputation SEO Engineering 111

Small Business Mavericks

MAY 13, 2013

Google likes aged domains as well, but with over 200 ranking algorithms any one ranking factor is going to have less influence on its own. , however, seems to be more interested in domain names with age. The differences between the search engines tell me that diversity is very important.

Yahoo 105

Yahoo Domain Name MySpace Engineering 105

Small Business Mavericks

SEPTEMBER 23, 2013

Write a controversial post and send the link to the top influencers in your niche. Create a string of memes and share them on social media. E-mail your friends and ask them to invite their friends to read your blog. Sponsor a contest and offer to give away a product or service to the winner.

scribd 101

scribd Creative Commons Meme Flickr 101

Small Business Mavericks

SEPTEMBER 26, 2014

Facebook talks about trending topics and their influence on news feed rank — August 2014. Facebook insists users are ultimately responsible for what’s on their feed because they choose through activity — August 2014. Facebook is more likely to show a new post that gets comments & likes quickly — August 2014.

Facebook 111

Facebook Feed Feedly Organization 111

Small Business Mavericks

JULY 21, 2011

Let’s say you influence only 5 of your 7,000 followers in social media, but let’s assume those 5 followers have 100,000 followers each. If the 20 most active followers you have average 10 followers each, then that’s a true reach of 200 (20 X 10). That’s a true reach of 500,000.

Klout 161

Klout Metrics Social Media Activities 161

Small Business Mavericks

JANUARY 16, 2013

Klout is an influence monitor. With Google Reader you can keep track of certain blogs in your niche – competitor blogs as well as third-party news blogs that report on important news. You can see how influential your competition is online. TweetDeck and HootSuite are social media management tools. TweetDeck is owned by Twitter.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Small Business Mavericks

JUNE 13, 2012

By building relationships with people around sets of interests through Google+ you can influence how people view your business overall, and that includes on the local scene. It’s also Google’s way of controlling web spam, but that’s another story.

Google 170

Google Engineering Reputation SEO 170

Small Business Mavericks

MARCH 7, 2013

Many small businesses are now establishing their own publishing companies to increase their influence within their niches. Squidoo Lens and HubPages – Off site publications such as Squidoo and HubPages can be an all new avenue of traffic for your website and credibility for you. Your credibility and reputation deserve a new approach.

Hubpages 98

Hubpages Publishing Small Business iPad 98

Small Business Mavericks

MARCH 25, 2014

It could be that your competition got better at influencing their own rankings. Your challenge, if this happens to you, is to find out why your site fell in the rankings and respond to that appropriately. Thirdly, some falls in ranking aren’t as a result of algorithm changes at all.

Engineering 98

Engineering SEO Journal Small Business 98

Small Business Mavericks

JANUARY 6, 2012

As others come to the site, they will read the reviews and will be influenced by what they read. The way it works is that if you put your website on other sites for review, consumers will be able to review your site and make comments. It’s just like word of mouth.

Review 93

Review Sites Advertising Influencer 93

Small Business Mavericks

JUNE 25, 2014

Instead, respondents to the poll show results like this: 62% are not influenced by social media when they make purchases. If you were hoping it would show that social media involvement gets measurable results in marketing, you’ll be disappointed. 29% use social media to find reviews on products or follow trends.

Social Media 87

Social Media Authentication Review Report 87

Small Business Mavericks

JULY 23, 2011

If you place your business in the right category, use keywords in your description, and use traditional SEO tactics to a certain degree, then you can influence the relevance factor in the Google Maps algorithm. When it comes to relevance, you have a lot of control.

Automotive 161

Automotive Small Business Hotels Apple 161

Small Business Mavericks

SEPTEMBER 17, 2011

But even within those two categories, there are a variety of factors that can influence your search rankings. The on-page factors include things like page titles, meta tags, internal links, alt tags, etc. Off-page SEO factors generally are a reference to links. Quality, age of domain, age of link, anchor text, etc. Do they work?

SEO 93

SEO Fashion Influencer Course 93

Small Business Mavericks

MARCH 25, 2015

build relationships with local influencers. Here is his list for links that will drive referral traffic, build brand visibility, and build your reputation: create controversy and get in the news. get contest nomination links. get eco-friendly links. sponsor a meet-up group. host a community event. create and promote a local resource.

Reputation 70

Reputation Discount Communities Hosting 70

Small Business Mavericks

APRIL 25, 2012

There are also seasonal factors that could influence that conversion rate, even so, if you take the industry standard of 5% (converting into sales), what are you doing with the other 95% of visitors? I know that is why you are in business, however, if you focus too strongly on selling, you may be missing other opportunities.

Newsletter 101

Newsletter Survey Engineering Influencer 101

Small Business Mavericks

FEBRUARY 23, 2015

After all, if you can get online you can influence people and that is what marketing is, right? He thinks this about all sizes of business, and says that NOW is actually the ‘next big thing’ we should be thinking about, no matter what our budget looks like.

Content 70

Content Marketing Advertising Influencer 70

Small Business Mavericks

MAY 1, 2012

Consider these factors that influence Google search rankings: Page speed – if your website is slow to load, there is in effect a double penalty. If you need a pointer, look at everything that comes out of Google – everything hinges on relevance and user experience.

SEO 93

SEO Compete Policies Google 93

Small Business Mavericks

MAY 19, 2012

What would happen if you ran a link building campaign that wasn’t looking to influence the search results. Why would you go to that effort and not take into account search engine issues? My response is simple, don’t question the question, answer it. Now we’re getting somewhere. How do you gain traffic from those links?

SEO 101

SEO Engineering Campaign Questions 101

Small Business Mavericks

JANUARY 4, 2016

Consider where your customers are, who has influence over them, and how you can leverage your relationships–personal and business-to brand your company. That includes customer relationships, but in this case, I’m talking about partner relationships. Where do you publish your articles? That should be your website.

Brands 70

Brands Engineering Social Media Company 70

Small Business Mavericks

SEPTEMBER 14, 2015

Therefore, you should provide some influence over its look, its functionality, and its content. You know you need a website, so you just hire a web designer to build you a site and leave it all up to them. That’s not a very good plan, for a number of reasons. Your website is, above all things, a reflection of your business.

Wikipedia 70

Wikipedia Engineering Sites Influencer 70

Small Business Mavericks

AUGUST 5, 2015

While focusing on these tags isn’t perfect, you can influence the search engines to some degree. Most SEOs would say that’s a waste of time today. What isn’t a waste of time, however, is crafting a good meta title and meta description. The same with meta titles.

SEO 70

SEO Engineering Patterns Influencer 70

Small Business Mavericks

MAY 29, 2012

More interesting is the fact that their ‘local’ sphere of influence has grown. While bookshops seem to closing down around us, those that are surviving are those that have an online presence.

Domain Name 101

Domain Name Compete Small Business Cost 101

Small Business Mavericks

MARCH 30, 2011

They’ll be major influences to online marketing for a long time. Can you blame them? I think longer content is in, and to be truthful, longer content will always have great benefits. Catch the wave of these five trends right now.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

APRIL 4, 2011

Once you influence the connectors, things can go viral pretty fast. If not, you haven’t really lost anything. What’s more effective is to find the influential people – the connectors – in your niche that can spread the news.

Social Media 98

Social Media Case Study Press Release Small Business 98

Small Business Mavericks

FEBRUARY 6, 2011

The data suggests that 19% of respondents rated promotional e-mails as influencing their visits to websites. What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. At least, that’s according to data reported on WebProNews recently.

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

JULY 23, 2014

People who read blogs have a lot of power — the power of influence. Sure, our guesses are based on data, but that data still isn’t like an actual conversation and it has far less influence than a person’s thoughtful input. How different do you think the blogs you read would be if there were no comments?

Comments 93

Comments Focus Group Small Business Notification 93

Small Business Mavericks

MAY 3, 2012

The two Google influences account for up to 25% of any effects whilst Twitter hardly registered a blip. The results of the tests included (percentage change in brackets): Gaining 100 followers to a Google Plus Page (+14.6%). 300 Google plus one votes (+9.44%). 70 Facebook shares (+6.9%). Tweets and Retweets (+2.88%).

SEO 105

SEO Comparison Small Business Google 105