Remove influence

Jeff Esposito

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Discussing Influence Marketing

Jeff Esposito

The delay is a regret as Danny Brown and Sam Fiorella did a great job breaking down the influencer marketing game in Influence Marketing (amazon link). Book Review social media Danny Brown influence marketing influencer marketing sam fiorella' This book is perfect for: Marketers. This book is perfect for: Marketers.

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Measuring Social Influence

Jeff Esposito

If you want to get a reaction from a public relations or social media pro, ask them about influence. Some will say influence is misconstrued as “ popular. Others believe that follower numbers measure influence. But is influence really measurable? influencers (full disclosure, I received an invite and accepted).

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Harvard Business Review #Fail, Poop Talk and Influence

Jeff Esposito

Social Influence and The Marketer’s Dilemma – what is influence and how can you tap into your online influencers? The Problem with Blogging – this is a great read from Valeria Maltoni that anyone with a blog should really give a quick read.

Review 39
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Can influence be bought? | Strategic thoughts on using social.

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Can influence be bought? I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. I am simply using this as a question of influence.

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The Importance of Company Personas in Social Media

Jeff Esposito

Influencers: Who influences their product buying decisions? Either way the goal is the same, to reach your customers in a unique way that will create a positive impression and influence their purchase decisions. These personas help to influence a customer, in many ways, such as: Why their brand is relevant to customers.

Company 40
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Future of Location Marketing, Amway and EVIL

Jeff Esposito

The Amway Effect on Social Media Influencers – ahh a nice refreshing look at online influencers. How Evil Is Your Smartphone? this is a pretty interesting look at the ethical side of the companies making our popular mobile devices.

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School PR, give Google a chance & bad salt water

Jeff Esposito

Why Brands STILL don’t Understand Digital Influence? great read from Dr. Michael Wu on the problem with online influence. There’s Nothing Savvy About Marketing or Newsjacking Disasters – this is a good post from Danny Brown showcasing the really seedy side of marketing with folks trying to take advantage of Hurricane Sandy.

Google 40