influence 
Akamai Marketing
JUNE 15, 2011
I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.
Akamai Marketing
APRIL 11, 2011
Over the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Several services have popped up to help companies cut through the.
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Akamai Marketing
JANUARY 1, 2015
For ease, we decide to identify influencers who were also bus riders already. Some social media influencers were first-time bus rides. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Results: 958,399 Social Impressions. 425 Tweets.
Akamai Marketing
JANUARY 1, 2015
Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.
Akamai Marketing
JULY 28, 2011
Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates.
Akamai Marketing
FEBRUARY 8, 2011
Optimize Page What I like: Shows primary influencers on different networks in a clean list. What I wish they would improve Influencers aren’t listed in order of number of engagement events. Wish that originating account could be removed from influencers. Interesting (albeit basic) info about each network.
Akamai Marketing
MAY 7, 2015
You’ll want influencers, but you’ll want to make very sure your target audience relates to them, even if they don’t totally resonate with you. And your influencer’s community is balanced by the passion of that community. .” – @taracoomans. Passion or Quantity?
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