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| Page 1 of 50 | Previous | Next | WAXING UNLYRICAL APRIL 27, 2011  Influence is Not a Number But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. I’ve written before about why Klout should not be a synonym for influence , and on influence in public relations and social media … so I’m sorry if I’m boring you. | DANNY BROWN JUNE 26, 2012  Social Influencers Are Dead – Long Live the Instigators Social influence. Yep, social influence – and, by association, social influencers – are a hot potato and continue to divide opinion. On the one hand, you have the likes of Klout, Kred, PeerIndex and others allocating scores to you based on your perceived influence, according to their algorithms. The Social Influencer Is Dead – Long Live the Instigators. | | | | | |
| CONVERSIONATION SEPTEMBER 11, 2011 The Ultimate Truth About Klout and Influence An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndexLet me start by disappointing you. do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.]. | UNSPOKEN MAY 24, 2012 Who Are The Influencers and How DO We Find Them? In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” ” Is there some way of identifying those people who are connected to a critical mass of easily influenced people? Digg Digg. | UNSPOKEN MAY 16, 2012 Clout vs. Klout – Or the Real Meaning of Social Influence I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence. So, the theory goes, if we identify the main social influencers, we should be able to effect change or motivate action. Digg Digg. | UNSPOKEN JULY 16, 2012 Paradox of Online Influence spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day. ” Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence? | | | | | | | |
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WAXING UNLYRICAL | THURSDAY, JULY 19, 2012  Why Klout Doesn’t Measure True Influence
They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. You just read Why Klout Doesn’t Measure True Influence , originally posted on Waxing UnLyrical , published by Shonali Burke. Why Klout Doesn’t Measure True Influence. Guest Posts Matt LaCasse Measurement Social Media influence influencers klout TwitterI’ll admit that it’s fun to bash Klout. What’s your proof, LaCasse? Glad you asked. See that picture to the right (up there, no… there, that’s it)? MORE >> -
WAXING UNLYRICAL | FRIDAY, FEBRUARY 18, 2011  Why Klout Should Not Be A Synonym For Influence
Bloddy hell, we just can’t get away from “ influence,&# can we? There have been blog posts ad nauseam by online influencers (and I don’t mean to use that term in a belittling way, so please don’t anyone take it that way) on online tools such as Klout. And, then, yesterday’s Inc.com article on how to measure your brand’s online influence. And I have received my fair share of “ influencer perks&# from them, some of which I wrote about , though probably not in the way they would have liked, and others I didn’t. YAY TEAM!!!!! MORE >> -
DANNY BROWN | SUNDAY, JUNE 26, 2011 Make Yourself An Influencer By Playing The Klout +K Game
Probably because I don’t feel you can measure influence purely by what you do online, and most definitely because there are so many variations that make up a single decision that – to me – it’s impossible to say what influenced that decision the most. Make Yourself An Influencer By Playing The Klout +K Game originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Insights Recommended Viewing influence kloutNow that deserves a +K! MORE >> -
THE REALTIME REPORT | THURSDAY, NOVEMBER 29, 2012  TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score
“ Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. This week TweetLevel launched a new version of its influence measurement tool that adds context to the influencer scoring in two important ways: topic and influencer types. The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about. Influence: How Information Flows Between People. MORE >> -
SPIN SUCKS | TUESDAY, SEPTEMBER 6, 2011 Am I Important? Finding Balance in Influence Score
Given that, it’s no surprise a new industry has emerged, the “ influence measurement&# industry; another way to make us feel more, or less, important. Leading the influence measurement pack is Klout , who will mash up your interactions on Twitter , Facebook , Foursquare , Tumblr , and more, and send it through their algorithm to score you. Yes people, you are now being scored based on the online influence you wield. Influence scores work in the same way. “His&# influence score seems to keep rising. We all want to be heard, and to be respected. MORE >> -
- Why Relevance Trumps Influence in Every Type of Media (Not Just Social) VERY OFFICIAL BLOG | SUNDAY, JUNE 27, 2010
- The online influence trap… CREATIVE RAMBLINGS | TUESDAY, SEPTEMBER 25, 2012
- 4 Keys to Increasing Your Klout Score TREY PENNINGTON | FRIDAY, FEBRUARY 11, 2011
- Influencer Marketing: Facts and Miscomprehensions CONVERSIONATION | MONDAY, JUNE 13, 2011
- Social Media Influencers vs Brand Advocates: 5 Must-Reads FIREBELLY | MONDAY, AUGUST 20, 2012
- Social Scoring and Peer Influence GEOFF LIVINGSTON | MONDAY, AUGUST 20, 2012
- Social media influencers 2010 – download the final report FRESHNETWORKS | FRIDAY, DECEMBER 3, 2010
- Influence Met Transparency with @Kred UNSPOKEN | SUNDAY, OCTOBER 2, 2011
- The 5 Elements Of Successful Influencer Marketing Programs THE REALTIME REPORT | FRIDAY, OCTOBER 26, 2012
- How to Get an Influencer's Attention TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, MARCH 24, 2010
- YOU Are The Influence UNSPOKEN | TUESDAY, APRIL 17, 2012
- Influence And Power: The Delusion of The Social Klout Elite CONVERSIONATION | FRIDAY, SEPTEMBER 23, 2011
- What on earth IS influence? SCOTT GOULD | FRIDAY, FEBRUARY 18, 2011
- Whole Lotta Influence Going On NET-SAVVY EXECUTIVE | FRIDAY, OCTOBER 5, 2012
- Seven truths about online influence SOCIALFISH | MONDAY, APRIL 4, 2011
- You have more clout than the guy who has all the Klout there is TREY PENNINGTON | FRIDAY, FEBRUARY 25, 2011
- Blogs Influence Consumer Spending More Than Social Networks PAMORAMA | THURSDAY, MARCH 14, 2013
- The Problem with Influence DANNY BROWN | THURSDAY, NOVEMBER 25, 2010
- The Influence of Technology On Humanity THE RELATIONSHIP ECONOMY | TUESDAY, JANUARY 4, 2011
- Breaking from Tradition: The Four Ms of Influence Marketing CONVINCE & CONVERT | WEDNESDAY, MAY 29, 2013
- Leverage the Difference Between Online Influence and Popularity to Your Advantage UNSPOKEN | THURSDAY, APRIL 5, 2012
- Influencer Shminfluencer: The Truth Under the Covers BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 6, 2012
- Scoring social media influence – what’s the story? FRESHNETWORKS | TUESDAY, AUGUST 21, 2012
- Looking Beyond the Numbers of Social Media Influence JUGNOO | TUESDAY, AUGUST 14, 2012
- How Do You Measure Influence? PUSHING SOCIAL | TUESDAY, JANUARY 25, 2011
- Does the online social influence of others matter to you? If you’re in business it should GEMMA WENT | MONDAY, DECEMBER 6, 2010
- Social media and influence: Don’t forget the offline FRESHNETWORKS | WEDNESDAY, MARCH 21, 2012
- The darker side of influence: stop delighting & start satisfying the customer FRESHNETWORKS | TUESDAY, APRIL 5, 2011
- Strength of Community Supersedes Influence GEOFF LIVINGSTON | WEDNESDAY, JANUARY 12, 2011
- Interview with Social Media Influencer: Trey Pennington SOCIAL MEDIA CITIZENS | THURSDAY, MARCH 10, 2011
- The Fight for the Future of Influencer Analytics CONVINCE & CONVERT | SUNDAY, AUGUST 19, 2012
- Reflections on Brand Advocates & Social Influence MINDJUMPERS | FRIDAY, AUGUST 26, 2011
- Identifying influencers using Google+ Ripples FRESHNETWORKS | WEDNESDAY, NOVEMBER 23, 2011
- Two types of Influencers WEB METRICS GURU | SUNDAY, MARCH 6, 2011
- What Does Influence Return? THE RELATIONSHIP ECONOMY | MONDAY, DECEMBER 12, 2011
- Rethinking the whole influencer thing DIRECT MARKETING OBSERVATIONS | WEDNESDAY, FEBRUARY 24, 2010
- PR’s Biggest Mistake When Working With Influencers SPIN SUCKS | TUESDAY, APRIL 5, 2011
- What “Saved by the Bell” Teaches us About Influence and Ambassadors WAXING UNLYRICAL | MONDAY, DECEMBER 5, 2011
- Why engaging influencers is even more important given recent Twitter research AKAMAI MARKETING | WEDNESDAY, JUNE 15, 2011
- Old Media’s Influence Over Social Media THE RELATIONSHIP ECONOMY | TUESDAY, MARCH 6, 2012
- Tim Berners-Lee: You Can’t Quantify Potential Influence GEOFF LIVINGSTON | WEDNESDAY, MARCH 13, 2013
- More Influence Hocus-Pocus PAUL GILLIN | FRIDAY, APRIL 13, 2012
- Accelerating Spheres of Influence THE RELATIONSHIP ECONOMY | TUESDAY, NOVEMBER 9, 2010
- Who Influences You? (Plus, get a free book) | Almost Savvy ALMOST SAVVY | TUESDAY, APRIL 6, 2010
- Influential Mentions Aren’t the Same as Word Of Mouth Returns DANNY BROWN | FRIDAY, JUNE 29, 2012
- Manipulating Influence Scores Makes No Sense at All UNSPOKEN | THURSDAY, OCTOBER 13, 2011
- Peer Index vs. Klout SPIN SUCKS | TUESDAY, MAY 17, 2011
- 4 Things You Need to Know About Influence BRASS TACK THINKING | FRIDAY, SEPTEMBER 3, 2010
- Wasting Time on Klout and Influence Metrics GEOFF LIVINGSTON | SUNDAY, OCTOBER 30, 2011
- Those Who Influence Me ~ Merry Christmas UNSPOKEN | MONDAY, DECEMBER 24, 2012
- Influence through Social Media Marketing SOSHABLE | THURSDAY, JULY 12, 2012
- The Influence of Trust DANNY BROWN | THURSDAY, JANUARY 6, 2011
- The Most Remarkable People on Social Media Today UNSPOKEN | MONDAY, APRIL 16, 2012
- Interview with Social Media Influencer: Tamara Littleton SOCIAL MEDIA CITIZENS | THURSDAY, JUNE 9, 2011
- What is social influence? GEMMA WENT | WEDNESDAY, FEBRUARY 16, 2011
- How Fast Company Confused Ego with Influence BRASS TACK THINKING | TUESDAY, JULY 6, 2010
- Five Steps to Start Innovating UNSPOKEN | FRIDAY, FEBRUARY 22, 2013
- How To Use Influencer Marketing To Launch A New Product THE REALTIME REPORT | THURSDAY, DECEMBER 27, 2012
- Start Your Community With Role Models, Not Influencers SOCIAL MEDIA STRATEGERY | WEDNESDAY, OCTOBER 24, 2012
- Influence and Michelle Obama FRESHNETWORKS | SUNDAY, JANUARY 9, 2011
- Tips For Making That “Networking” Meeting More Fruitful PAUL GILLIN | FRIDAY, AUGUST 20, 2010
- Big Data, Influencers, Privacy and Other Digital Termites GEOFF LIVINGSTON | WEDNESDAY, JANUARY 30, 2013
- Social Influence and the Impact of Klout API LAUREL PAPWORTH | SUNDAY, JUNE 17, 2012
- On Influencers WEB METRICS GURU | SATURDAY, NOVEMBER 19, 2011
- Forbes Top 20 Women Social Media Influencers PAMORAMA | SUNDAY, APRIL 7, 2013
- How Twitter Amplifies a Customer Attack PAUL GILLIN | THURSDAY, AUGUST 9, 2012
- Which tool is best at finding social media influencers? FRESHNETWORKS | THURSDAY, NOVEMBER 25, 2010
- As Much As I Hate To Admit It, Influencers have More Influence SOSHABLE | SATURDAY, OCTOBER 20, 2012
- The TRUE Power of Influence and Emotional Impact DANNY BROWN | FRIDAY, MAY 25, 2012
- Improve Your Social Influence with Inbound Links GET SOCIAL PR | SATURDAY, FEBRUARY 25, 2012
- How to Influence People in Online Communities SOCIALFISH | MONDAY, JUNE 4, 2012
- Internet Fame and the True Impact of Influence SOCIALFISH | SUNDAY, FEBRUARY 6, 2011
- Influence That! DANNY BROWN | FRIDAY, DECEMBER 17, 2010
- TrendsSpotting Presents “Influencers’ Predictions” slides collection. Issue 1 – Social Media Trends 2009 TRENDS SPOTTING | WEDNESDAY, DECEMBER 24, 2008
- Internet Fame and the True Impact of Influence DANNY BROWN | MONDAY, FEBRUARY 7, 2011
- Interview with Social Media Influencer: Tom H. C. Anderson SOCIAL MEDIA CITIZENS | THURSDAY, APRIL 21, 2011
- Can buzz about brands on social media really influence share prices? FRESHNETWORKS | WEDNESDAY, SEPTEMBER 7, 2011
- Leveraging Internal and External Social Influence [Infographic] SOCIALNOMICS | THURSDAY, MAY 10, 2012
- A Heretic’s Quest for Influence Beyond Klout GEOFF LIVINGSTON | TUESDAY, JUNE 19, 2012
- The New Next: 2011 Tech Influencers Predictions TRENDS SPOTTING | WEDNESDAY, FEBRUARY 2, 2011
- Influencers and Social Media Experts LAUREL PAPWORTH | SATURDAY, JUNE 5, 2010
- What is a social media influencer? FRESHNETWORKS | THURSDAY, NOVEMBER 18, 2010
- How do social media monitoring tools find influencers? FRESHNETWORKS | TUESDAY, NOVEMBER 23, 2010
- The Mouse Trap of Influence THE RELATIONSHIP ECONOMY | THURSDAY, JANUARY 6, 2011
- Building A Real Twitter Community At #SXSW with Nestivity UNSPOKEN | FRIDAY, MARCH 8, 2013
- 4 steps to finding social media influencers FRESHNETWORKS | FRIDAY, NOVEMBER 19, 2010
- People are more important than Klout TREY PENNINGTON | MONDAY, FEBRUARY 14, 2011
- What Online Influencers Want From You CONVERSIONATION | FRIDAY, DECEMBER 23, 2011
- Accidental Spokespersons and Influencers: the Unidimensional Mistake CONVERSIONATION | SUNDAY, MAY 29, 2011
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