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10 Tools for More Productive Online Marketing

SocialFish

Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. All while making sure to monitor the most effective, in order to constantly tailor their strategies to improve results quarter by quarter. Anyone who has done it, whether with or without a team, knows how exhausting it is. GetResponse. DrumUp. Ugh, data.

#ContentChat Twitter Chat Recap

Spin Sucks

This week, Gini Dietrich participated in the weekly #ContentChat, hosted by Erika Heald. They discussed the PESO model, content for PR pros, and more. The post #ContentChat Twitter Chat Recap appeared first on Spin Sucks. Related Stories Please Embrace Owned Media and Help Alleviate a Pet Peeve Podcasting: The New Frontier for Women Bloggers The Wheel and Spoke Model of Content Marketing.

How Lazy Content Curation Is Ruining Your Influencer Relationships

Spin Sucks

There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.

How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

What does Facebook Live  mean for the future of video advertising? It means YouTube  and Hulu  will be eating Facebook’s leftovers. As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Facebook Live and in-feed video are catalysts in that growth.

A World Gone Social

Learn how companies must adapt to survive.

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How the “Shark Tank” of Podcasts is Changing the Start Up Game

SocialFish

By Kristen Matthews. ———-. So, you’ve finally got it….that that thing that wanna-be entrepreneurs dream about and fight for all their lives…an incredible, original and viable business idea. You’ve done the research, crunched the numbers and wowed your friends with your amazing idea. You’re ready to hit the start-up market, full speed ahead. Only thing you need is…an investor.

Why Your Online Friends Are Not Friends

Ari Herzog

Every story about social media eventually mentions Dunbar’s number , a theory popularized by psychologist Robin Dunbar about the relationship between the size of your brain and the size of your average social group. He proposed that 150 friends is the average cognitive limit that our brains allow for stable relationships. It is therefore irrelevant how many friends you claim to have on Facebook, Twitter, Instagram, Snapchat, and other social media sites. Whether it’s 20 or 2,000, most of them are destined to be acquaintances. Think about that. Where’s the beauty in that?

How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work)

The Social Media Hat

Social Media How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work). Social media marketers know that curating, creating and posting social content can take a lot of time. In fact, many freelancers and agencies stay away from offering social media services because it's so time-consuming. What Sort of Content Should You Be Looking For? But how do you know that?

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

Waxing UnLyrical

Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over. Seriously. It’s new turf. Why are we doing what we are doing?

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How to define affiliation (and is it different than engagement?)

SocialFish

Jamie opines on this topic over at AssociationSuccess.org : “One client we’re working with created an “Affiliation and Engagement” task force. Their engagement conversation wasn’t particularly focused on membership. It started looking within membership at how members lined themselves up for participation in the association. wanted to clarify what’s going on here. ” Read more here.

Where Does an Ultra Cool Content Marketer Go for Work?

Spin Sucks

As a content marketer in 2016, the world is your oyster. Companies have started to realize that they’re not only selling a product, they’re selling a story. Amanda Wilks looks at types of jobs available for content marketers. The post Where Does an Ultra Cool Content Marketer Go for Work? appeared first on Spin Sucks.

Stop Producing Noise

Ari Herzog

We spend too much time producing and consuming noise because we assume that people want to read everything we write. How vain of us. We We don’t think about the stuff that everyone else is writing. We know we need to focus on finding the signals hidden inside the noise. We know it’s a difficult task. We’re all guilty of following / friending more people than we actually care about.

Ignite Social Media Promotes Bounds to President, Announces Other Management Changes

Ignite Social Media

Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team. CARY ,  NORTH CAROLINA August 30 , 2016. Bucking the ‘lack of representation’ trend in the advertising business,  Ignite Social Media  today announced several management changes. Jim Tobin, the company’s founder, will assume the role of Chief Executive Officer the same day.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Displaying Vertical Videos in Mobile News Feed

SocialTimes Facebook

Facebook has begun displaying vertical videos in News Feed  in its flagship mobile application. Tim Peterson of Marketing Land  reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?

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11 Simple Design Tips to Enhance Your Social Media Images

Buffer Social

Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex , as compared with 8 percent for touch and just 3 percent for hearing. Let’s dive in! . Social Media Design Tips: 11 Principles & Tactics to Enhance Your Images. Color. Orange = Aggressive. Blue = Trust and security.

Social Media Calls-to-Action that Connect You to Consumers

Spin Sucks

How do you map out a social media strategy that actually works? How can your brand stand out from the crowd and transform its followers into customers? The answers to these questions and more in this post from Roger Gallager. The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks.

How to Create Your Own Social Media Video Marketing Strategy

Sprout Social

Whether you’re a video producer fielding numerous calls from your social media management team or the social manager making the requests, it isn’t lost on anyone that social media video content has exploded in popularity. That’s why we put together this guide to help you create and launch your own amazing social media videos: Sections: Why Social Media Video Marketing. https://t.co/hU9jyU5uwZ

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Twitter Adds Message Button for Websites

SocialTimes Twitter

Twitter Wednesday rolled out a button for websites that will allow visitors to send private messages to the individuals or companies behind those sites. The social network announced in a tweet  that the new Message button is now available here  for use on all websites: Announcing our new Message button. Now people can easily slide into your DMs from your website. Get yours now! https://t.co/ash9ouvgzu. ash9ouvgzu. — TwitterDev (@TwitterDev) August 24, 2016. It works best when your account settings allow you to receive direct messages from anyone, whether or not they follow you.

What Does An Ideal LinkedIn Profile Look Like

Koka Sexton

When we talk about social selling , we inevitably think about LinkedIn as a major asset for building prospects. LinkedIn can accommodate you with the tools to build your online presence if you are determined enough to focus not simply on yourself but also on your buyers and their achievements. Make sure your profile headline speaks to your prospects and reflects your approach to them.

Blizzard Entertainment Facebook Live API Integration Goes Live

SocialTimes Facebook

Players of Blizzard Entertainment  games can now livestream their gameplay directly to Facebook. The social network and the game developer announced in June  that Blizzard would integrate Facebook Login  and the Facebook Live application-programming interface  into its games, with the Facebook Live API allowing Blizzard’s players to stream gameplay directly to their Facebook Timelines. Once you’ve updated your Blizzard client on PC, simply click the stream button, use Facebook Login to allow permission for Blizzard to post to Facebook and you can stream your gameplay. Blizzard Streaming.

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Dear Business Owner, You’re Doing It Wrong!

Spin Sucks

Kara Vanskike shares why every business owner should include a content in the small business marketing plan, even if it means doing it themselves. The post Dear Business Owner, You’re Doing It Wrong! appeared first on Spin Sucks. Comments And I had to add! Totally forgot this! totally forgot! by howie goldfarb I will be your contrarian. Gini loves me for this. Be very.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

51 Profitable SEO Niches to Dominate with Low Competition

Viper Chill

Today I’m going to reveal some of the most interesting online niches where there is a lot of money to be made. These are niches which have a level of competition that allows you to compete, and fast. really didn’t want to do that when deciding to cover this topic, so have covered each niche in a lot of depth so you can see if it’s the right fit for you. ” Near me. Illinois.

[Interview] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped

Audiense

Please stow all bags beneath your seat and put your drinks tray up. Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. He had budgeted 2.3

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

A lot of marketers say content is king.  Others say that social is the most powerful marketing tool available. Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there.

Multi-Company Groups Being Tested in Facebook at Work

SocialTimes Facebook

Facebook is testing a multi-company groups feature within its Facebook at Work  offering for businesses. Reader Geoffrey Moffett  of Triovia  shared the screenshot and video below with SocialTimes, adding that Facebook will begin charging businesses $3 per active member for Facebook at Work in December. Readers: Would you like to see your company launch Facebook at Work?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Spin Sucks Inquisition: The RoundUp, Part Two

Spin Sucks

It's the second part of the Spin Sucks Inquisition for 2016, which includes the 15 people who have been featured May through August of this year. The post The Spin Sucks Inquisition: The RoundUp, Part Two appeared first on Spin Sucks. Comments mm/ by JonMikelBailey Related Stories The Spin Sucks Inquisition: Andy Donovan The Spin Sucks Inquisition: Joe Thornley What is Peach and Why Should I Care?

10 Tips to Optimize Your Presence on Pinterest

Razor Social

It’s hard to deny the power of Pinterest. What started as little more than an online scrapbook back in March 2010 has become one of the fastest growing social networks , with 100 million active users losing themselves in this picture-perfect platform on a daily basis. Because it’s about so much more than posting pretty pictures, isn’t it? It’s just common sense, right? Oh, and did we mention?

[Interview] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped

Audiense

Please stow all bags beneath your seat and put your drinks tray up. Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. He had budgeted 2.3