Waxing UnLyrical

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

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Top Digital Customer Experience (CX) Trends for 2019

Waxing UnLyrical

With the dawn of a new year and along with it, innumerable opportunities for improvement, the digital customer experience is bound to be a witness to a few significant trends. For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020.

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PR Trends for 2015: 7 To Watch

Waxing UnLyrical

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. Industry groups (such as PRSA and AMEC) have really ramped up efforts to educate pros on smart measurement. And I’d love to know what you think is on the horizon for our industry. Measurement.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

You could be trending without ending, and for the wrong reasons. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc.

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. You may be lucky enough to have a budget in which you can hire an outside PR firm or consultants, which will go very deep in order to research your industry and your company prior to the strategy-development phase.

Strategy 220
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Google Trends. Also, it’s worth understanding that trends is looking at the headlines written in news articles as being indicative of the relative power of those phrases. Competitor websites, blogs and industry forums. Keeping a finger on the pulse of your industry is a great way to find ideas for keywords and phrases.

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