Jeff Esposito

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Content Marketing Trends for 2014

Jeff Esposito

Content has matured as an industry ever since it exploded sometime around 2011. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. They’re beginning to drive change and innovation in this already fast-paced industry. But how has it evolved? 1. Content Marketing in Unexpected Places.

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Content Marketing Trends for 2014

Jeff Esposito

Content has matured as an industry ever since it exploded sometime around 2011. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. They’re beginning to drive change and innovation in this already fast-paced industry. But how has it evolved? 1. Content Marketing in Unexpected Places.

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Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

They comment directly on other industry leaders’ articles, under their own identities. After a few months, I told him my voice would never be as authentic as his, because he had years more experience in that industry than I did. Why do I follow these leaders? It’s simple: They are real. e that medium.

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Regulating PR, Working Harder and Leaving Google

Jeff Esposito

Five Takeaways from SXSW Interactive 2012 – my buddy Chuck Hemann takes a look at what five trends stood out to him at this year’s SXSW. Call for Regulation In the PR Industry – I don’t get into PR discussions too much these days. This post has made its rounds so apologies if you have seen it already. This post highlights that thought.

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Social Media & Media Relations – More Aligned Than We Thought

Jeff Esposito

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. We’re the industry in the best position to “put the public back in public relations” and keep it there by never staying put.

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Five Takeaways from the 2012 State of Community Management Report

Jeff Esposito

In order to build an engaged community, managers must be on top of all the latest trends and best practices in the space. They are also good friends to have in terms of keeping you above board (especially important for regulated industries and publicly held companies).

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Some PR resolutions for 2011

Jeff Esposito

Some of which will even be trending topics on Twitter including the funny glasses, hangovers, kissing at midnight and the ball dropping in Times Square, but those won’t make their way onto the page. Make a Connection – We work in a cold industry. The 2010 calendar is running out of daylight and the liquor stores are.

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