Firebelly

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Facebook vs Instagram: What Brands Need To Know About These Social Superheroes

Firebelly

Instagram averages an engagement rate of 1.66% across all industries, whereas Facebook only averages a 0.17% engagement rate. Both social platforms are critical to a well-articulated social presence, and play a part in a brand’s upward trending. Most notable about Instagram is its appeal to younger users. And there’s the punch.

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Apartment Marketing Predictions 2014: The New Breed Speaks

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This trend will continue in 2014. However, the trend towards shorter posts for the benefit of the reader will make more headway. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Sarah Greenough, VP, Princeton Properties .

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Social Media & Diversity: 5 Must-Reads

Firebelly

As an industry, we cannot fall into the same trap that the advertising business did, whereby they continue to struggle with attracting and retaining a diverse workforce 30+ years after it was first identified as a shortcoming. Social Media – It’s Not Just for White Folks. Social Media Gurus, Real Work and Diversity.

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Increase Instagram Engagement With These 6 Tips

Firebelly

Hashtags are a great way to connect your content with people who are interested in your product/service/industry. Jot down terms you would use to describe your business and then search those hashtags on Instagram to see what is trending. Include these hashtags in the caption of your image.

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Story And Conversation: Pin It To Build A Brand

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Nordstrom uses several pin boards to share products and trends with followers. it promotes their industry, which is never a bad thing. Why It Works: It exposes customers to specific products the brand is trying to push, similar to a features column in a fashion magazine. Their board of cows, titled “Moo!

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Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Provides free white papers and reports to keep you up to date on industry trends and best practices. Description: Offers a friendly B2B networking environment for SEO and social media marketing professionals who understand the rapidly evolving Social SEO and Inbound B2B Marketing space. Learn more ]. Group size: 27,564 members.

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