Akamai Marketing

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9 social media trends to keep your eye on in 2012

Akamai Marketing

I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. We won’t quite be universally using the same ROI model, but as an industry, we’ll be closer to agreeing to some best practices. But this is a dynamic field and we’re sure to see changes in 2012 too?

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The Wells Fargo Debacle.how to get around it

Akamai Marketing

As a business person, was frustrated to be in the industry being used as a scapegoat for the larger problems for an industry and economic woes. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. This will not kill the event or incentive industry. Let’s get smart.

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The Case for Active Users as Social Media Community Managers

Akamai Marketing

What’s more, social media users are aware of trends and happenings in social media and this can prevent embarrassment or assist in times of crisis. . Travel and tourism in our state’s largest industry. Heavy social media users understand the culture and the subtexts of communicating via social media. Why was this?

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Blog regularly 1-3X minimum per week.