Adam Sherk

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Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

Adam Sherk

And the number of organizations that stated they would focus less on SEO increased from 4% to 6%: While these are small changes I find the trend discouraging. The PR industry has made good strides in its understanding of SEO in recent years but more often than not implementation beyond basic best practices falls short.

Vocus 136
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Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

What caught my eye was the chart on budget allocation across various industries in 2009: As you can see search marketing got a much greater share of interactive marketing budgets than social media. You can check out their posts for the aspects of the report they covered.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

But the same general approach applies to any industry. Free Tools for Monitoring Hot Search Trends. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. Please let me know in the comments and I’ll expand the list as appropriate. Public Relations'

Blogger 196
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My Top Posts of 2010 on SEO, PR and Social Media for News and Sports

Adam Sherk

The iPad quotes post is just a simple roundup of thoughts from around the industry that barely got noticed on Twitter but it continues to bring in natural search visitors each month. How to Identify Your Own Top Trends. I guess I should step that up a little next year.

Sports 126
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25 Random Observations about #MozCon Speakers

Adam Sherk

But more than that he is inspirational as a person, be it through his industry work, his charitable work or just talking to him. He cares about the attendees and their success, the industry as a whole, his company and employees, the larger community (and that’s just the work related stuff). How to Identify Your Own Top Trends.

SEO 148
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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Both rightly deserve credit for increasing awareness industry-wide. Greg Jarboe and Lee Odden are at the forefront of evangelizing the importance of SEO in public relations and in teaching how to actually implement integrated efforts.

Vocus 166
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Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

The reality is that the industry is being radically re-invented by new technology, and there are no easy answers out there. We are watching the continuing rapid decline of newspapers and an old industry that is unable to adapt to the many aspects of online media. Most likely the result will fall somewhere in between. It happens.