The 2016 PR Trends…How Did the PR Industry Do?
NOVEMBER 29, 2016
But, before we join the fray, Gini Dietrich takes a look at how the industry did against the 2016 PR trends. The post The 2016 PR Trends…How Did the PR Industry Do? Communication Trends blab content marketing content marketing institute inner circle livestreaming madison logic MarketingProfs michael smart outbrain paid amplification Ragan Shonali Burke slack social pr tony gnau virtual realityIt's the time of the year that everyone and their brothers makes predictions for the following year. appeared first on Spin Sucks.
26 Disruptive & Technology Trends
JANUARY 13, 2016
26 Disruptive & Technology Trends 2016 – 2018 from Brian Solis. Featured Social, In Theory Industry InsiderFrom Brian Solis. Oh and check out slide 27-28. ——— ( photo credit ).
Five Social Media Trends for 2016
DECEMBER 30, 2015
It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. It’s proven to work and this will continue to be a trend next year as well. The Social Media Trends, They Are.
The Five Communications Trends for 2015
DECEMBER 9, 2014
By Gini Dietrich On the fifth day of Christmas, Spin Sucks gave to you… five communications trends, four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. How clever are we to get the stuffy old, SEO-laden communications trends aka predictions in here in a fun way? Communications Trends for 2015 Conversion of media. Yay for my content team!
Tradeshow Trends for 2014
JANUARY 2, 2014
20+ Tradeshow Trends For 2014 & Beyond from Jeff Hurt. From the Trenches Industry Insider …by the always excellent Jeff Hurt. Stick this in your pipe and smoke it! Related Posts Best Linkedin Company Pages How to Lead Your Way to a Social Organization Here’s what Silicon Valley cares about.
Trends for 2015
JANUARY 26, 2015
I don’t know about you, but I haven’t seen as many “trends” an “predictions” slide decks (or blog posts) this year as in years past. Nonprofit Marketing and Fundraising Trends to Watch in 2015 from John Haydon. Top 10 Mobile Trends 2015 from Golden Gekko. 25 Disruptive Technology Trends 2015 – 2016 from Brian Solis. Wonder why.
PR Industry Salary Survey Has Bad News for Women
MARCH 16, 2015
The PR Industry Salary Survey. Bloom, Gross & Associates —an executive search firm—just released their PR industry salary study …and it found the pay gap between men and women is still alive and well. Men in our industry are paid nearly $50,000 more than the women. Which is crazy because it’s 2015 and because we are in a female-dominated industry.
3 Trends in the Daily Deal Industry
OCTOBER 12, 2011
With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Here are 3 important trends. 1. Daily coupon fatigue is settling in. Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. Rising User Acquisition Cost.
Eight PR Trends for 2016
DECEMBER 16, 2015
On the eighth day of Christmas, Spin Sucks gave to you…eight PR trends, seven PR blogs , six must-watch PR webinars , five PR books , four PR podcasts , three productivity tools , two Spin Sucks Crazy secrets , and the one PR tool you need for 2016. Let’s talk about PR trends, shall we? The Eight PR Trends for 2016. Measurement has to be one of the PR trends of 2016.
Five Web Design Trends to Watch
JANUARY 20, 2014
Here are five design trends to consider. 1. One of the big design trends that is beginning to fade is mega navigation menus that are cluttered and distracting to website visitors. Are you considering these trends in your website redesigns? Content Strategy Featured Implementation Industry Insider Simpler Navigation to Get Readers to Focus More on Content. It’s in! 4.
How to Predict Industry Trends Before Anyone Else
JUNE 15, 2016
Have you ever wondered how some CEOs, executives and other leaders always seem to know… Read More. Media Intelligence
Internet Trends for 2014 Report is a must read
JUNE 2, 2014
The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. The trend is away from platforms like Facebook, which have become mass communication vehicles, and towards smaller 1:1 interactions. marketing statistics trends digital Tweet.
Is Your Event’s Success Tied to Your Industry’s Performance?
FEBRUARY 11, 2015
———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. This effect can of course be a double-edged sword: Despite executing a flawless event with top-notch content, you may have a down year if your industry’s macroeconomics aren’t so hot.
6 Social Media Trends That Will Take Over 2017
JANUARY 4, 2017
There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. This could be a major sign of budding social media trends. Analytics and reporting features are nothing new to the industry. BotList ).
Beam Me Up, Scotty! How the Hologram Will Change the PR Industry
APRIL 21, 2016
How the Hologram Will Change the PR Industry appeared first on Spin Sucks. Related Stories Be the First to Create an Industry Disruption Five Goals for Successful Client Onboarding How Difficult Is It to Break into the World of Freelance Writing? In Star Wars IV, Princess Leia left a message for Obi Wan Kenobi via hologram. The post Beam Me Up, Scotty!
Self-Hating PR Pros and the Change in Industry
SEPTEMBER 5, 2012
The PR industry has, for a very long time, used media relations as the example when describing what we do because it’s tangible. And using media relations as “the thing” the industry does is doing us a huge disservice. So the industry has begun to see a move toward other descriptors of what we do (social media, marketing, integrated marketing communications). Why is that?”.
Watching the Content Marketing Trend Fade to Black
NOVEMBER 16, 2015
Content isn’t going anywhere, but the content marketing trend may be disappearing much quicker than we think. This trend movement more to do with marketers failing to deliver results with general content than the role branded content has on the Internet. The B2B marketing crowd is moving beyond the content marketing trend and adapting account based marketing.
How to Use Trending Triggers to Create Contagious Content
Convince & Convert
NOVEMBER 18, 2014
Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry, providing a limitless source of content for brands to make use of and get audiences to engage with them. So that said, what kind of trending triggers can your startup use to connect to your audience? Topical/Industry News.
PR Trends for 2015: 7 To Watch
JANUARY 23, 2015
So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. Industry groups (such as PRSA and AMEC) have really ramped up efforts to educate pros on smart measurement. And I’d love to know what you think is on the horizon for our industry. You know I’m not much of a forecaster. Measurement.
How Google Trends Helps Employers and Job Seekers
Convince & Convert
OCTOBER 29, 2014
Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. What related terms are trending? Derek Jeter is trending most popular in baseball. Find out what’s trending relative to your business. Type them into the Google Trends search bar. It’s a win-win.
Myths Keeping Social Media out of Regulated Industries
NOVEMBER 11, 2010
Breaking news and trending topics – when news is breaking or a topic is trending in search and/or social media, maximize the visibility of your related content by coordinating promotion through Twitter and other social vehicles. By monitoring trend tools you can discover what topics are hot and how users are searching for and discussing them. By now Twitter is an important part of most publishers’ audience development and content promotion efforts. So to help out I’ve created a list of Twitter tips for publishers. that I hope are now well-established fundamentals.
16 Smart Inside Sales Trends In 2016 [Infographic]
Social Selling Masters
OCTOBER 31, 2016
Selling effectively entails keeping up with industry updates and trends. In this post, we’ll be examining the smartest sales trends to emerge in 2016. We’re already seeing disruptions taking place across several industries. Salespeople want to join industry shakers; they also prefer to follow leaders who know how to lead. They are smart, savvy and follow trends.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. So, to find out what to expect from content marketing in the future, we reached out to 25 experts and asked them this question: What are your top 3 content marketing trends for 2017 and beyond? In content marketing, more and better seem to be two divergent trends.
How to Get Ahead of This Year’s Social Media Trends
Convince & Convert
MAY 31, 2016
In this ever-evolving industry, key social media networks consistently pivot, refresh, or introduce new features that require social media marketers to change their strategy on the fly. In a recent webinar with Mention, I addressed the interruption of platform changes and identified four digital trends for marketers to get out in front of now. Snapchat rolled out Chat 2.0 Smile.
5 Ways Hybrid Marketing Agencies Will Transform the Industry
DECEMBER 19, 2011
Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models. Trends and shifts in consumer behavior, business processes, software, data analysis, communications, and marketing philosophies have affected the need for evolved services and consulting. Prototype Today’s guest post is written by Paul Roetzer. . Disruptive Force.
4 Internet Marketing Trends That Every Marketer Should Know
OCTOBER 6, 2015
But why whole industry is turning away from banners? The most affected industries are Gaming, Social Networking, and Tech/Internet. The advertising industry has forgotten the definition for that phenomenon as well: Content Blindness. Blog Marketing Social Media adblock ads on the internet commercials internet marketing marketing trends trends in marketing
8 New B2B Video Content Marketing Trends
Convince & Convert
OCTOBER 22, 2014
Like any other industry, video started out with a few companies, a few YouTube personalities, and has now grown into an industry where any kid with a smartphone can gain massive success with their tutorials on how to play video games. Don’t let yourself become content with making better videos than the other businesses in your industry. It’s About the Experience. So what?”
Become an Advocate (Not Just a Leader) in Your Industry
FEBRUARY 12, 2015
To keep up with your ever-changing industry, you have to move beyond the traditional “business leader” position and adopt the role of “industry advocate.”. As an advocate, you’ll shape the trends, procedures, and legislation that will affect your future success. You’ll earn the respect and appreciation of others in your industry. What Is an Industry Advocate?
Social Business Trends and Next-Gen Ecosystems
FEBRUARY 27, 2012
conference which hasn’t happened yet). A lot of this is corporate jargon, but don’t think for a second that the association industry is not paying attention to these social business trends – a lot of what we and others are presenting at AUDC reflect the themes in this slide deck. I’ll post ours soon. Summit (apparently not the same as the Enterprise 2.o
3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
When social media shakes up the fashion industry , what do you do? At Ignite Social Media, we know a thing or two about social media trends in the fashion and beauty industry, being Social Media Agency of the Year and all. So with that, here are three social media trends fashion and beauty retailers should leverage. Looking for more information on social media trends?
9 social media trends to keep your eye on in 2012
DECEMBER 22, 2011
What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. We won’t quite be universally using the same ROI model, but as an industry, we’ll be closer to agreeing to some best practices. ROI social media TrendsFurther segmentation of social platforms.
Twitter & Industry Experts Share Advice on Social Customer Care
JUNE 22, 2016
To help tackle the growing trend, we gathered a group of seasoned experts during our recent Sprout Social Hour in New York City. This post Twitter & Industry Experts Share Advice on Social Customer Care originally appeared on Sprout Social. Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. Social Customer Care Must-Haves. Our panelists identified three must-haves for any successful social customer care strategy. 1. amen #sproutsocialhour.
New Year, New Trends Roundup For Ya!
JANUARY 9, 2013
It’s that time of year where everyone is talking about trends. Here is a roundup for you of those I consider to be most interesting, most accurate, or most data-driven – and read down to the bottom, where I list my five trends for the association industry. Digging in a little more, the one I always look out for – Rohit Bhargava’s Marketing Trends.
Eleven Digital Trends to Watch In 2011
JANUARY 13, 2011
Out of the many social media-related trends and predictions posts I’ve been skimming lately, this is by far the one that makes the most sense to me from a social business standpoint. Eleven Digital Trends to Watch in 2011. Or, you could dump it altogether … not a prediction nor a trend. Featured predictions trendsView more presentations from Edelman Digital.
Review of the Online Group Buying Industry
JANUARY 25, 2011
Group buying is a trend that had incredibly growth throughout 2010. As you can see, another player in the group buying industry, Tippr, does not even come close to the number of monthly unique visitors from LivingSocial and Groupon throughout the period April to December 2010. Here is a short review of these 2 key players in the online group buying industry. Tweet This!
B2B Blogging Trends [white paper]
FEBRUARY 9, 2011
I’m honored to have been asked to provide some answers to the following questions for B2B Blogging Trends , a white paper produced by Tony Karrer and Tom Pick, the guys behind the great social media for business site Social Media Informer : What do you see as key trends in B2B Blogging for 2011? and see what other industry experts think! Why or why not? Featured
Three Digital Marketing Trends for 2014 and Beyond
Convince & Convert
NOVEMBER 19, 2013
They asked me to share a few digital marketing trends that were beyond the tipping point. The term Real-Time Marketing is overhyped. I’m sure a few of you are rolling your eyes right now. I get it, but I don’t think we – in the digital marketing industry – have really defined it and provided the rationale for a more steady state of Real-Time Marketing. Real-Time Marketing.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. We work with brands of all sizes from startups to Fortune 10 brands. We believe in risk. iTunes.
Is the Financial Services Industry Poised for Market Disruption?
AUGUST 17, 2015
If the financial services industry is to keep up, it needs to: embrace and acquiesce to the new customer mindset. Digital is Turning the Industry on its Head. This requires the banking industry to heed these market triggers and begin to determine how to implement a more customer-focused strategy. come from the financial industry. This industry understands data.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. 10 Social Media Trends You’ve Been Ignoring Download. The 2015 Instagram Industry Report Download. Do your research and make sure that you are investing in the social networks which provide the most ROI for brands in your industry.