And, in the last five years, our industry has completely been turned on its head. It’s a great time to be in this industry. Communication Trends content marketing inbound marketing integration pr industry PR pros results search engine marketing search engine optimizationIf you missed it a few weeks ago, the New York Times  wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. All of the journalists we spent our entire careers building relationships with were suddenly unemployed. Content Marketing. MORE >>

It might be too early in the year to write this post, but Patti Knight and I had a conversation yesterday about the future of brick and mortar offices and it got me thinking about trends for next year, let alone 10 years from now. So following are what I think are going to be the communication and marketing trends for 2011. It may not be as early as next year, but the FTC is already looking at regulating our industry. So stay tuned for a second trends blog post. Tags: Communication Trends 2011 content customer engagement FTC Marketing net neutrality MORE >>

With the amount of information being published daily, it can be a challenge to keep up with the latest reports, trends and winning formulas for social media success. Having just read the 2011 Social Media Marketing Industry Report published April 2011 by Michael A. To say that there is an information overload in social media best practices, infographics, statistics, and "how-to" information would be an understatement. Stelzner, I came across some interesting information. highly recommend reading this 41-page report which is full of great insights. MORE >>

It’s that time of year where everyone is talking about trends. Here is a roundup for you of those I consider to be most interesting, most accurate, or most data-driven – and read down to the bottom, where I list my five trends for the association industry. Digging in a little more, the one I always look out for – Rohit Bhargava’s Marketing Trends. His trends are more like seeing the future. 15 Marketing Trends In 2013 And How Your Business Can Use Them from Rohit Bhargava. Esteban also has an accompanying e-book out. Bottom line. MORE >>

Whether it’s Starbucks using customers to improve drink options , Pepsi letting the democratic process define entirely new products , or President Obama’s recent foray into a Reddit AMA the trend of tapping into your audience for guidance is already upon us. Industry InsiderThis is a guest post by Jordan Menzel, COO of CrowdHall. This tool is awesomely cool – check it out. ——————-. When you have some exciting news, you tweet it. When you want to mobilize your base for a specific action, you create a page for it. Blog it. MORE >>