Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly. Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. All of this requires constant human input.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. They are sick of the hate, the profanity, the pointless MAGA-vs-“the resistance” diatribes, the bots and trolls, the whole outrage industrial complex.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

APRIL 13, 2021

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. Similarly, Clubhouse is breaking all the established “rules” of social networks. It’s ephemeral.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

JUNE 7, 2018

LinkedIn is the primary social network for professionals, about 546 million , round the world. Enlarge your network by searching for and joining groups that are relevant to your business. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. If your team members aren’t already following your social media accounts, encourage them to. Social Media Freedom. After all, they work for your organization.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. We all know social media stars with hundreds of thousands of subscribers who play essential roles in their respective industries. Influencer Marketing Going Micro.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Obviously, there are a lot of other platforms out there.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

MARCH 22, 2018

However, you’ll be up against some stiff competition on the world’s largest social network. It’s well worth following the latest trends and stories in your industry. However, it’s well worth taking advantage of the giant social network’s tools. Update Your Page With The Latest News.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., It’s not quite clear why this is happening. Figure out where your prospective buys are looking, and be there.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

MAY 23, 2011

Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Expanded social media following (e.g., Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. Boost Your Top-Performing Social Content. So, how can you boost your brand’s value?

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. blogs, microblogging sites, social networks, etc.).

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

DECEMBER 20, 2011

Followers by industry, function and company. Ten Company Website and Cross-Social-Network Metrics. Total social media-generated visits to the company website. Major social network visits by source. Most-viewed pages by social media visitors. • Top visiting organizations (all social media sources). •

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? What do their customers complain about?

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media strategist is your public spokesperson. It takes business savvy and years of industry experience to do this well.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

SEPTEMBER 9, 2014

Employers will need to do some level of monitoring, in order to measure results, share best practices, and incentive employees for social amplification. ” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. This “two pipeline” requirement is pretty unique to the recruiting industry. Social Media Marketing is A Loss Leader Activity. They want more of YOU.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

DECEMBER 6, 2010

Both require relationships with influential people in one’s industry to be effective. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

MARCH 30, 2012

These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Use Targeted Social Media Ads. Guest post by Rosemary McKee.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. A final factor is social sharing.

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

AUGUST 23, 2011

Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Twitter is the most productive, driving more than half of all non-blog social media visits. The best syndication sites will vary by industry, so choose sites appropriate for your blog subject manner.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

NOVEMBER 3, 2015

From social to industry publishes, to niche blogs, UberVU helps you pinpoint potential customers and conversations at exactly the right time. Focus Your Prospecting Efforts with InsightPool: If you’re looking for extremely targeted prospecting, look no further than InsightPool.

Tools 100

Tools HootSuite Team Conversation 100

Webbiquity SMM

JANUARY 12, 2011

How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry? What does the future hold for online / interactive / social PR? Social media changes how those relationships are formed and maintained, but not fundamentally what PR pros do.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

MARCH 28, 2011

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. Bloggers provide much of this information, supplementing the reporting and commentary of trade publications and industry analysts.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. A final factor is social sharing.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

JANUARY 14, 2011

That simplicity, however, can make social media dangerous for business. Oafish attempts to treat social networks like just another one-way promotional channel. What’s needed is a strategic approach to social media , starting with listening. Who is talking about your industry? Where are they talking about it?

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

MAY 16, 2011

Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. No other activity comes close, with social networking coming in a distant second (10.7%).&#

B2B 150

B2B Smart Phone Data Hubspot 150