Waxing UnLyrical

JULY 10, 2013

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. During the presentation, my co-workers pointed out that most of them are still not comfortable with the idea of pitching media on social networks. Image: Rhinowrites via Google, CC 3.0.

Twitter 222

Twitter Press Release Social Media Industry 222

Waxing UnLyrical

MARCH 31, 2019

Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. Further, metrics that determine the impact of social actions will improve and better explain how social actions, content and media coverage impact the larger marketing cycle.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

OCTOBER 6, 2011

Don’t assume that social media comprises just Twitter, Facebook and maybe LinkedIn. There are thousands of niche networking sites, industry forums and other opportunities to connect with a far more segmented audience than the big sites offer. Even MySpace is still in the running, for very specific demographics.

Social Media 203

Social Media Platform Tips MySpace 203

Waxing UnLyrical

JANUARY 23, 2015

Industry groups (such as PRSA and AMEC) have really ramped up efforts to educate pros on smart measurement. This is, I think, an interesting, unanticipated consequence of our socially networked world. And I’d love to know what you think is on the horizon for our industry. Measurement. Reclaiming influence.

Trends 100

Trends Consultant Influencer Education 100

Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

AUGUST 10, 2011

Internship: Practical training and experience in the workplace is not only the best way to put theory to practice working with senior practitioners and find out which parts or sectors of the industry you enjoy, but also the perfect opportunity to begin building your professional network and knowledge. What do you think?

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

NOVEMBER 27, 2012

As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure. Louis headquarters, and the Missouri Chamber of Commerce and Industry. The #measurePR transcript from Oct.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

NOVEMBER 30, 2012

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.

Health Care 279

Health Care Social Media Insurance Education 279

Waxing UnLyrical

MAY 31, 2018

Clicking through on the word “sponsored” will bring you to the Facebook page explaining how sponsored content works on that social network. On Facebook, a post can be labeled “Sponsored,” indicating that the person or business making the post has paid to promote it on their timeline. Hashtags aren’t enough. They’re not even required!

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JULY 24, 2013

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.

Health Care 192

Health Care Social Media Insurance Education 192

Waxing UnLyrical

JUNE 8, 2016

You can set the expectations for your industry and competition by diving in and experimenting. OK, that may not be the case for everyone reading this, but the number of brands using Snapchat is still far fewer than those that aren’t.

Cost 100

Cost URL Price Advertising 100

Waxing UnLyrical

MAY 23, 2011

Clients in many fun sizes, industries, and locations reach her through the Web. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. You can also connect with her on Twitter.

Social Media 202

Social Media Case Study Flickr Project 202

Waxing UnLyrical

JULY 1, 2015

Next, build your campaign around your goals and then identify the most suitable social media platform(s) for it. While deciding on your chosen platforms, take note of any niche networks that are relevant to your industry. However, you shouldn’t be ignoring major platforms such as Facebook and Twitter.

Social Media 100

Social Media Curation Wikipedia Small Business 100

Waxing UnLyrical

DECEMBER 6, 2010

@Robin Im trying to find the balance between social/online and real-world networking. Ive made great contacts in the industry online, but need to make more contacts in my own backyard with potential clients. Social is work, it helps me do more, be better at my job. all needs balance. It is a catch, one Ive yet to solve.

Class 211

Class Comments Eventful Blogger 211

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In There may even be peer groups that are more prone to use Snapchat than others. In gaming, Snapchat is looked at as a fad, where retail has embraced it.

Metrics 100

Metrics Marketing How To Engineering 100