Sherrilynne Starkie
JANUARY 22, 2019
Even breaking it down by industry, it’s clear how important links are to ranking position in Google. The post Top Five: Social networks invest in quality news appeared first on Sherrilynne Starkie. Stone Temple published a study that shows a very significant correlation between links and ranking position in Google search.
Sherrilynne Starkie
FEBRUARY 18, 2020
Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Today’s picture is much rosier.
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Sherrilynne Starkie
JANUARY 2, 2018
Shared media is about engaging stakeholders on social networks. Paid media includes social media advertising, sponsored stories and native ads. They know a lot about the social media environment and constantly invest in keeping ahead of the curve; often not easy to do when the only constant is change.
Sherrilynne Starkie
DECEMBER 18, 2017
The social network provides four ways to find and target the right people. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. 3D printing company, Makerbot, boosted sales leads by 30 per cent with industry-targeted lead ads.
Sherrilynne Starkie
OCTOBER 12, 2018
PR and marcoms professionals need our news media industry to remain healthy and relevant, if we are to be able to do our jobs well. Google has announced that it’s shutting down its G+ social network because hardly anyone is using it. It gives them an on-ramp to implement technologies to build more sustainable businesses.
Sherrilynne Starkie
SEPTEMBER 22, 2012
Twitter is now one of the world’s top three social networks and is used by people from all walks of life from the President of the United States of America, to major Hollywood celebrities, to revolutionaries and freedom fighters around the world to children and senior citizens.
Sherrilynne Starkie
JUNE 21, 2018
The business social network, LinkedIn is introducing a new way for users to show their appreciation to someone. Social Influencer Discovery module for Cision Communications Cloud enables communicators to identify and develop relationships with social media influencers. Kudos from LinkedIn. Jun 20, 2018.
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