Jeff Esposito

FEBRUARY 6, 2013

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks. Image: GapingVoid.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

MARCH 3, 2014

One of the problems with social media is that the space is still evolving with new platforms emerging regularly. Every social network is not right for every business and/or their customers. The social marketplace is constantly changing with major players like Facebook throwing out curveballs to brand managers with little notice.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

AUGUST 29, 2012

While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. Here are some industry statistics that might ease some of your concerns: 150 million Facebook users ( socialbakers ).

Small Business 49

Small Business Social Media Foursquare Statistics 49

Jeff Esposito

OCTOBER 25, 2010

The industry is in a state of flux and evolution. Instead of the old fare cup of coffee industry that we grew up in the current state is robust with flavors that would make Starbucks blush. Sure I was a PR and social networking guy for a company, but the acronym wasn’t doing anything for me because it was just letters.

Press Release 30

Press Release Social Networking Industry Blogger 30

Jeff Esposito

AUGUST 16, 2011

For those who know me, I’m an avid craft beer enthusiast interested all facets of the industry. So when the explosion of location-based social networking websites began popping up, I was excited to see that developers were looking to create platforms around checking into different beers. So true Mr. Franklin, so true.

Foursquare 43

Foursquare Smart Phone Social Networking Applications 43

Jeff Esposito

APRIL 18, 2013

Heck, it is the reason 90% of people are on a social network – to tell the world how awesome they (or their company) are. Crowds – despite working in an industry where you would think you need to love a crowd, I actually prefer to be out of them. It is easy to write a blog or article on things you are good at.

Sports 52

Sports Exercises ROI Metrics 52

Jeff Esposito

MARCH 3, 2014

One of the problems with social media is that the space is still evolving with new platforms emerging regularly. Every social network is not right for every business and/or their customers. The social marketplace is constantly changing with major players like Facebook throwing out curveballs to brand managers with little notice.

Social Media 20

Social Media Marketing Overview ROI 20