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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. But we got you.

Industry 125
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Discover the Fast Lane of Social Media: TikTok Leads as Brands Shift Gears According to New Dash Hudson Report

Bill Hartzer

In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies.

Report 86
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Traveling to Improve Your Social Media Presence

Socialmedia.biz

Creating a presence on social media is not as easy as it looks. Here’s how traveling can make you more visible on social media: New connections. As soon as you travel to a new destination, you can start networking straight away. Spend time talking to locals and fellow travelers. Travel purchases.

Travel 115
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Industry benchmarks to inform your social media presence

Sprout Social

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Industry 121
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How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?

The Realtime Report

How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry? As broadcast production teams across the industry act to meet the specific demands of the markets they serve, meeting these challenges will not be easy. As a result, legacy business models must be revisited.

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I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Buffer Social

I faced this problem when I became a travel blogger and content creator.    I launched my travel blog in February 2020 with big plans, but we all know how that turned out. So, not only was I joining a highly competitive travel industry , but it was at the worst possible time.    1.   1.

Travel 78
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? So, of course, YouTube has to be a significant part of the brand’s social media presence.