Industry and Social Media - Social Media Informer

Social Media Lessons from a Two-Year Old

Social Media Strategery

MARCH 21, 2013

For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Brands seem to be at war in some sort of social media arms race and there’s no end in sight.

Social Media

Social Media Klout Proposal Tumblr

Set Your New Social Media Manager Up For Success

Social Media Strategery

NOVEMBER 30, 2012

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? Before going out and hiring that person to handle your social media, take some time to set them up for success. Brush up on social media yourself.

Social Media Management

Social Media Management Social Media Organization Skills

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media

Social Media Compete Cost Syndication

The Year in Social Media Strategery

Social Media Strategery

DECEMBER 24, 2011

Since that first post more than three years ago until now, this blog has served as the foundation for everything I've done in creating and building the social media practice at Booz Allen. Social Media? Social Media and Higher Education? This third year though, was a little different. Change Management?

Social Media

Social Media Gov 2.0 Sports Education

Why Social Media is Scary | Social Media Strategery

Social Media Strategery

JANUARY 10, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 From our most senior VPs to senior executives within the government to our summer interns, every group has their own set of questions, concerns, and pre-conceived notions about social media and what it means for them.

Social Media

Social Media Gov 2.0 Wiki Web 2.0

Gov 2.0: Taking a Look Back at 2009 | Social Media Strategery

Social Media Strategery

NOVEMBER 25, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Gov 2.0: is about more than just social media – As Tim O’Reilly told me in this tweet , Gov 2.0 What will be the new DoD social media policy ?

Gov 2.0

Gov 2.0 Social Media Review Web 2.0

A Partial Reading List for PR Students

Social Media Strategery

AUGUST 22, 2013

Those lucky enough to be taking a PR class should be looking forward to discussions about an industry that’s being turned upside down by technology. You’ll learn about laws governing social media. You’ll learn how to use social media for yourself. You’ll learn from brands who have succeeded.

List

List Class ROI Sports

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

MARCH 22, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Social media is bridging the gap between health and healthcare. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. All very real issues, right?

Crowdsourcing

Crowdsourcing Education Gov 2.0 Social Media

How to BE a Government Consultant and Use Social Media

Social Media Strategery

OCTOBER 27, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media How to BE a Government Consultant and Use Social Media Wed, Oct 28, 2009 Best Practices , Government 2.0 Be active within the social media and Gov 2.0

Gov 2.0

Gov 2.0 Consultant Social Media How To

Social Media is Scary – How to Address Middle Managers | Social.

Social Media Strategery

MARCH 2, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 In my experience, this is the stakeholder group that is most skeptical, opposed, and confused about social media. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0

Gov 2.0 Social Media Insurance Wiki

You Become What You Measure

Social Media Strategery

JANUARY 6, 2014

These three seemingly incongruous industries are actually suffering from a situation that will soon face the PR industry as well. “On a managerial level, once the quants come into an industry and disrupt it, they often don’t know when to stop. They’re all suffering from quant overshoot.

Sysomos

Sysomos Radian6 Data Analysis

Knock Down the Social Media Dominos

Social Media Strategery

NOVEMBER 23, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 As a social media consultant for my government clients, this is a powerful concept, but it’s not new. This same concept applies, albeit in a different way, to social media. Government 2.0

Gov 2.0

Gov 2.0 Social Media Sports Web 2.0

Listening for Change in Public Health and Social Marketing

Social Media Strategery

AUGUST 4, 2011

The ubiquity of social media means that just about every industry, from non-profits to sports to higher education to government – has hundreds of different blogs in each of these industries that are devoted to studying social media’s impact on pretty much everything.

Proposal

Proposal Marketing Sports Conference

Wanted: People Who “Know” Social Media and Communications

Social Media Strategery

OCTOBER 6, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 One of the other areas that we’ve branched out into social media consulting. I’m one of the leads for our social media/Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0

Gov 2.0 Social Media Web 2.0 Consultant

So You Want to Bring Social Media to Your Organization?

Social Media Strategery

OCTOBER 19, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I’ll be giving a presentation followed by a panel discussion on how social media is changing public transportation. Start by understanding what social media/new media/Web 2.0

Gov 2.0

Gov 2.0 Organization Social Media Transportation

How a New Communications Graduate Can Stand Out

Social Media Strategery

MAY 25, 2013

After all, if you get a job in this industry, that’s pretty much where you’ll be every day – might as well get used to it now. Rather than taking five bullets to tell me that you wrote press releases, managed social media sites, created media guides, and pitched media, tell me a story.

Press Release

Press Release Tumblr Advertising LinkedIn

PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

NOVEMBER 24, 2014

I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry. As an industry, we have to stop asking “how high?” It shows that you can add value beyond the PR section of a deck.

Industry

Industry Advertising Journal Flickr

More Than Words: How to Really Redefine the Term “Public Relations”

Social Media Strategery

DECEMBER 7, 2011

There’s big news in the PR industry as the Public Relations Society of America (PRSA) recently announced that they are embarking on an international effort to modernize the definition of public relations. Likewise, I will stop assuming that social media IS public relations and vice versa. ” Now, P.R.

Press Release

Press Release How To Organization Collaboration

The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

MAY 11, 2012

Now, maybe I'm just nieve or I haven't been in the private sector long enough, but I'm seeing signs that this industry is finally starting to get it. " Social Media Is About Cultivating Community, Not Corralling Cattle. "The " If You Want a True Community on Social Media, You Have to Create It. "As

Brands

Brands Advertising Communities Buy

We Have Infinite Creative Opportunities to Solve Customer Experience Problems

Social Media Strategery

MAY 18, 2020

From manufacturing to travel to sports, every industry was forced to rethink everything. Across industries, there are virtually limitless first mover opportunities for brands to creatively address some of the most long-standing and frustrating customer experience issues. It’s been said necessity is the mother of invention.

Sports

Sports Hotels Retail Real Estate

Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study

Case Study Team Communities Social Media

Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

MARCH 1, 2018

Is that thought leadership article really the work of a visionary, or is the author the CEO of a company that happened to do a media buy with that same publication? In an era of “fake news,” Russian social media bots, and Bell Pottinger , this is a very dangerous development. What’s the solution? Flag fake news as such.

Advertising

Advertising Buy Issues Journal

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

NOVEMBER 18, 2011

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Last night, while flying home from the Enterprise 2.0

Yammer

Yammer NewsGator SocialCast Web 2.0

Try Looking Outside to Solve the Problems Inside

Social Media Strategery

FEBRUARY 9, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts?

Gov 2.0

Gov 2.0 Organization Sports Forums

Establishing a Vision and Then Getting Your Team to Buy Into It

Social Media Strategery

MARCH 23, 2012

As I wrap up my first week in Chicago, I've fully realized the advantage of working with the same people for years – they knew exactly how I thought about PR, social media, communications, and branding. Instead, I want my team to understand how to best incorporate social media into their PR strategies and tactics.

Team

Team Buy Handbook Social Media

Time for a Change

Social Media Strategery

MARCH 11, 2012

Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I I was on the Programming Committee for the first Gov 2.0

Gov 2.0

Gov 2.0 Yammer Committee Policies

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

OCTOBER 8, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0

Gov 2.0 Sports Team Web 2.0

Gov 2.0 – We Need to Get Past the Honeymoon Stage of Our Relationship

Social Media Strategery

OCTOBER 17, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Gov 2.0 – We Need to Get Past the Honeymoon Stage of Our Relationship Sat, Oct 17, 2009 Government 2.0 I’m one of the leads for our social media/Government 2.0

Gov 2.0

Gov 2.0 Sharepoint Web 2.0 Conference

Why I Hate the Word “Pitching”

Social Media Strategery

JULY 3, 2012

Maybe it's because it erodes my own idealistic view of the media as the fourth estate and that I hate seeing so much of it be controlled by pitchmen who take advantage of lazy journalists. For me, it's almost as bad as our industry's most hated word – "spin." Maybe it's all of the above.

Blogger

Blogger Report Industry Consultant

The Many Roles of an Internal Community Manager

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. Comedian - You can’t take the ‘social’ out of social media.

Communities

Communities Wiki Yammer Forums

Taking Gov 2.0 to the Ballpark

Social Media Strategery

SEPTEMBER 25, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Taking Gov 2.0 Development Social Media Taking Gov 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0

Gov 2.0 Sports Web 2.0 Wiki

Recovering from a Social Media Mistake

Social Media Strategery

JULY 23, 2012

On Friday, the NextGen Journal published an article titled " Why Every Social Media Manager Should be Under 25" by Cathryn Sloane. If you were going to be advising a client or colleague how to use social media, you damn well better be using it yourself too, right?

Social Media

Social Media Journal Publishing Review

Rethinking Public Relations Education

Social Media Strategery

NOVEMBER 20, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Rethinking Public Relations Education Fri, Nov 20, 2009 Best Practices How should social media be incorporated into a PR degree? Government 2.0

Education

Education Gov 2.0 Class Web 2.0

Sometimes Simplicity Leads to Big Innovation

Social Media Strategery

JUNE 30, 2017

While the tech industry has made significant inroads into the home building industry, it has also opened up a world of opportunity for those builders. Technology, like the Amazon Echo and Nest Thermostat, have created entirely new homeowner behaviors, all with thousands of new data points.

Startup

Startup ROI Team Industry

Create a Culture of Innovation With This Professional Development Plan for B2B Marketers

Social Media Strategery

DECEMBER 22, 2020

Do you monitor industry associations and know what the latest trends are? Do you hold them accountable for meeting their goals? When was the last time you went down on the factory floor to better understand the complexities of your product manufacturing?

B2B

B2B Marketing Sample Samples

Gov 2.0 Jobs, Moves, and Opportunities

Social Media Strategery

JANUARY 27, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Gov 2.0 Development Social Media Gov 2.0 Maintains and executes organization’s social media strategy. Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0

Gov 2.0 Web 2.0 Forums Wiki

My Gov 2.0 Heroes

Social Media Strategery

JUNE 15, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media My Gov 2.0 My world was flipped upside down – not only could social media be used in the government, it could be used effectively AND securely for mission-critical purposes?

Gov 2.0

Gov 2.0 Wiki Web 2.0 Sports

Yes, Your Brand Should Have a PR Agency Partner

Social Media Strategery

MARCH 8, 2020

Experience – Agencies employ PR pros with decades of PR experience who are able to provide strategic counsel based on experiences with dozens of other brands across many different industries.

RFP

RFP Brands Trends ROI

I Didn’t Fail the Test, I Just Found 100 Ways to Do It Wrong

Social Media Strategery

JUNE 22, 2011

Kevin is a Social Media & Network Strategist/Manager at NASA’s Marshall Space Flight Center, and he gave us several “ways to fail&# at Enterprise 2.0 Rely on Stats - Trotting all of the latest industry stats on Enterprise 2.0 Failures – And What We Learn From Them,&# yesterday at the Enterprise 2.0

Collaboration

Collaboration Project Wiki Policies

Ten “Boring” PR Skills You Need to Have

Social Media Strategery

NOVEMBER 9, 2012

We talked about branding, TV commercials, media tours, and social media. That might be what got you into the industry, but if you want to move up the ladder, you better sharpen these ten boring PR skills too. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair.

Skills

Skills Project Press Release Wireless

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

JUNE 13, 2014

If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. We came up with a bunch of content ideas for our brands’ social channels—images, GIFs, and lines of witty copy.

Social Media

Social Media Metrics ROI Reputation

What Can Advertising Learn From PR When It Comes to Social Media?

Social Media Strategery

SEPTEMBER 18, 2011

But social media has forced some changes to the advertising industry, whether the old-school likes it or not. Is this the beginning of the end for advertising? Of course not. And if advertisers want to keep up, they would do well to take some lessons from their PR brethren.

Advertising

Advertising Social Media Press Release Airlines

More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

Social Media Strategery

AUGUST 21, 2015

Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles , articles , and hype videos talking up their hometown. Steve: You’ve lived in KC for a long time now and seen a lot of changes in the city and in the industry out there.

Hotels

Hotels Creative Commons Communities Class

What Makes Government 2.0 Different from Enterprise 2.0? | Social.

Social Media Strategery

OCTOBER 12, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Makes Government 2.0 There are several fundamental differences between implementing social media behind the firewall in the government as opposed to a Fortune 500 company.

Gov 2.0

Gov 2.0 Wiki Policies Consultant

Social Media Strategery

Social Media Lessons from a Two-Year Old

Set Your New Social Media Manager Up For Success

Trending Sources

Pay to Play: Seven Ways Social Media is Getting More Expensive

The Year in Social Media Strategery

Why Social Media is Scary | Social Media Strategery

Gov 2.0: Taking a Look Back at 2009 | Social Media Strategery

A Partial Reading List for PR Students

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

How to BE a Government Consultant and Use Social Media

Social Media is Scary – How to Address Middle Managers | Social.

You Become What You Measure

Knock Down the Social Media Dominos

Listening for Change in Public Health and Social Marketing

Wanted: People Who “Know” Social Media and Communications

So You Want to Bring Social Media to Your Organization?

How a New Communications Graduate Can Stand Out

PR Pros: Start Thinking Bigger Before It’s Too Late

More Than Words: How to Really Redefine the Term “Public Relations”

The Future of Branding is About Making Friends, Not Ads

We Have Infinite Creative Opportunities to Solve Customer Experience Problems

Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Watching Church and State Slide Down the Slippery Slope

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Try Looking Outside to Solve the Problems Inside

Establishing a Vision and Then Getting Your Team to Buy Into It

Time for a Change

Sports Can Learn a Few Things From Gov 2.0

Gov 2.0 – We Need to Get Past the Honeymoon Stage of Our Relationship

Why I Hate the Word “Pitching”

The Many Roles of an Internal Community Manager

Taking Gov 2.0 to the Ballpark

Recovering from a Social Media Mistake

Rethinking Public Relations Education

Sometimes Simplicity Leads to Big Innovation

Create a Culture of Innovation With This Professional Development Plan for B2B Marketers

Gov 2.0 Jobs, Moves, and Opportunities

My Gov 2.0 Heroes

Yes, Your Brand Should Have a PR Agency Partner

I Didn’t Fail the Test, I Just Found 100 Ways to Do It Wrong

Ten “Boring” PR Skills You Need to Have

Stop Wasting Years of Your Life, Social Media Strategists

What Can Advertising Learn From PR When It Comes to Social Media?

More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

What Makes Government 2.0 Different from Enterprise 2.0? | Social.

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