Adam Cohen
MAY 2, 2011
The business side of social media is evolving on a daily basis. In any industry, those who build experience as practitioners early on have a great opportunity to distinguish themselves among industry peers. Social Media in 2010: Getting Smarter (6). Co-opetition in the World of Social Media Marketing (10).
Adam Cohen
MARCH 30, 2011
How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post.
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Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Adam Cohen
AUGUST 24, 2010
Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Three Industry Examples. Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. Related Posts.
Adam Cohen
JULY 19, 2010
Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. When combining social media with other interactive marketing practices, the results can magnify both.
Adam Cohen
MAY 2, 2011
The business side of social media is evolving on a daily basis. In any industry, those who build experience as practitioners early on have a great opportunity to distinguish themselves among industry peers. Jay Baer , David Armano and Aaron Strout are some of the first that come to mind for me.
Adam Cohen
SEPTEMBER 2, 2010
Social media is providing new tools, technologies and techniques to identify, engage and activate. One person who has spent plenty of time studying behaviors and what makes social initiatives work is Dan Zarrella – worth subscribing to. Brand Fusion: Creative, Search and Media (4). Social Media Does Not Exist (17).
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