Webbiquity SMM

AUGUST 11, 2015

The most popular type of content is industry insights. • … while Pinterest means shopping. Pinterest drives 25% of all retail website referral traffic. Pinterest accounts for 25% of all retail website referral traffic. ( To optimize reach, post at least 20 times per month on LinkedIn. 5 Pinterest Facts and Stats.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

NOVEMBER 16, 2018

Here are four ways you can break the ice and start the engaging conversations with your audience on social platforms: – Begin discussions on recent industry news. Holding contest and giveaways can be effective and popular, particularly for retail or hospitality marketers looking for ways to use social media for your small busines s.

Engagement 147

Engagement Social Media Survey Hashtag 147

Webbiquity SMM

SEPTEMBER 30, 2010

Position the company as an industry thought leader? A single-location restaurant or small retailer operates in a much different realm than a large public company or an organization in a heavily regulated industry such as health care or financial services. What does your organization hope to accomplish through social media?

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. How big is the SEO industry? MediaPost ). MediaPost ). eMarketer ). Webbiquity ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 1, 2015

Pursuing the industry influencers with the largest follower counts may not be the best strategy. Other than the nonprofit/education sector, retail & ecommerce have the highest level of social media engagement (people love their fashion and food brands), followed by manufacturing. And your prospective buyers—they are watching.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

JANUARY 30, 2014

But it’s value is significantly less for industrial products, tech, finance, or trucks, for example. 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • It’s a virtually essential channel for consumer brands, particularly those in fashion, food, interior design, crafts, and travel.

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Webbiquity SMM

JUNE 14, 2011

Delivr is a good option, particularly for local retail businesses, due to its mapping functionality. Think about visitors in terms of company size and industry, then optimize forms and offers for each. • • There are numerous free 2D barcode generators available online. Some also serve as management platforms, which is helpful.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 10, 2011

She then offers five recommendations for B2B Facebook use including offering a mix of original content and industry news, and asking questions. I’m still not sure that Facebook has more than one effective use for B2B marketing , but Karlie makes an interesting case.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

JANUARY 17, 2011

Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. Just over 50% of buyers under 40 use social media, versus 35% for more senior buyers.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

DECEMBER 2, 2014

Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Google is #3. AllTwitter ). eBay is the most engaging brand on Twitter. Starbucks is the fourth-most-engaging, and also has the fourth highest number of followers of any major brand. AllTwitter ). Surprising: apparel brands are the least engaging.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

NOVEMBER 12, 2013

To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. Within the Fortune 500, telecommunications (53%) and specialty retailers (48%) are most likely to have blogs. B2B Marketing Insider ). leaderswest Digital Marketing Journal ). leaderswest Digital Marketing Journal ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

JUNE 6, 2011

Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments. He’s an active thought leader in the search marketing industry.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

SEPTEMBER 8, 2010

The most social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries such as financial services, insurance, energy and utilities are among the social media laggards. Social Media Use in Small to Midsized Businesses (SMBs). where their buyers are.

Research 191

Research Social Media B2B Statistics 191