Waxing UnLyrical

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Fast Retailing. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Competitor websites, blogs and industry forums. Keeping a finger on the pulse of your industry is a great way to find ideas for keywords and phrases. Google search.

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How To Grow Your Facebook Community

Waxing UnLyrical

It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition.

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. However, a fashion or retail company has to be on there because their audience is active and present on the network. Does your brand message fit the network?

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Other industries should take note immediately. Customer feedback system and process sophistication. Customer feedback was once easier to sidestep.

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Professional Bragging Tips

Waxing UnLyrical

I started out as possibly the store’s worst cashier ever, knowing nothing whatsoever about retail transactions from the drawer-side of the cash register. Clients in many fun sizes, industries, and locations reach her through the Web. So now I couldn’t bear to let that compliment go un-seconded. “Oh,

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