Sherrilynne Starkie
OCTOBER 30, 2018
Marketing and communications professionals are fascinated to see how the promotional aspect of a new, but highly regulated, industry rolls out. Ironically, the burgeoning industry was working with looser regulation before Pot Legalization Day on October 17 th , 2018.
Sherrilynne Starkie
DECEMBER 7, 2013
I was really impressed with the website of that Canadian retail giant, The Bay. These ads are designed to get people to come back to a website time and time again; it’s because, industry statistics show that less than 2 per cent of first time website visitors will actually make a purchase. via CrunchBase.
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Sherrilynne Starkie
AUGUST 29, 2018
Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Quality journalism is good for everyone especially those of us working in the media industry. The new feature allows brands to give their audience an intimate, immersive experience. Podcasting continues upward trend.
Sherrilynne Starkie
APRIL 12, 2018
For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” Here is the rule: Specificity attracts.
Sherrilynne Starkie
JANUARY 20, 2020
For example, if you are in the tourism industry, you’ll want to know when people are talking about cool destinations so that you can interact with them to build relationships. Look for iterations of your company name and brands. Look for your competitors too and even for mentions of trends and issues that important to your company.
Sherrilynne Starkie
NOVEMBER 15, 2018
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