Direct Marketing Observations

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Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. The social media challenges that exist in biotech are no different than they are in retail, tech, finance, or sports. It’s Always Going to be About Content.

Industry 146
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It’s Not About Social Anymore

Direct Marketing Observations

Yes there are still lots of nuances to be learnt and still lots of totally unqualified people screwing things up, but that’s in every industry right? The data proves it out and so do retailers, consumers and manufacturers. Beyond that, what social is doing is it’s maturing. Social media is growing up. Mobile and Tablet computing.

Mashup 176