Adam Cohen

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. When Pepsi put big budget dollars to social media , I think many people in the industry finally woke up. More about this blog here.

Research 265
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Social Media Success is About The Customers, Stupid

Adam Cohen

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Photo credit: cayusa via flickr.

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Social Media Chat Tuesday, July 21st

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. This post was mentioned on Twitter by prblogs, twitips MV. More about this blog here. Thanks for dropping by.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Three Industry Examples. I’ve worked with clients in different industries, and they all viewed that leap in different ways. I’ve worked with clients in different industries, and they all viewed that leap in different ways. Well, the decision to leap anyway – the benefits can be much more reqarding.)

Company 231
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I Will Not Write About Old Spice

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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