Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Divvy up your target markets based on interests, demographics, job title, industry – whatever parameters make sense – and create content and offers that are specific to each segment’s needs. Share the right content on the right social media network. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. Image: goiabarea via Flickr, CC 2.0.

B2B 230

B2B Communities Facebook How To 230

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Guest Post by Laurel Kennedy. A Reason to Speak. Here’s an example touting Colorado Gives Day.

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Badge Embedding Forums Mobile 175

Waxing UnLyrical

JULY 22, 2015

Over the years the industry has evolved and adapted, to meet brands’ and markets’ needs. Here are a few tips to make social PR work for you: 1. Social media gives you the gift to connect with your consumers and hear directly from them what they want. 4 Ways PR Is More Than Media Relations.

Policies 100

Policies Reputation Issues Social Media 100

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics.

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media.

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Press Release Startup News Journal 100

Waxing UnLyrical

JULY 3, 2013

What industry the person specializes in… Really, nothing special at all! People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. Nothing that tells me if the person wants premium clients or discount jobs.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

JUNE 5, 2015

His legacy is a PR industry that is infinitely better, more accountable, and more professional because of his contributions. I got to know Don a few years ago, after I’d become a “social media” person. Don Bartholomew was an amazing man, and I am very grateful that I was privileged to work with him.

Consultant 100

Consultant Hotels Conference Sports 100

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Why: smart stuff mixed with commonsense.

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Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. An ability to listen. That got a big “check&# from me.

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Class How To Applications Course 227

Waxing UnLyrical

OCTOBER 7, 2019

People are more eager to trust content from reputable sources. Improves brand reputation. Content marketing is inexpensive and available for all niches in any industry. For the moment, personalization is taking the industry by storm. This eventually leads to higher conversion rates. Improves domain authority. Wrapping up.

Content 234

Content Marketing Reputation Case Study 234

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. Or with a person whose reputation is dodgy? Image: Heart Industry via Flickr, Creative Commons Thanks so much for stopping by WUL! Reputation is everything - its what makes us influential as a person or a professional.

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Reputation Postrank Class Tourism 183

Waxing UnLyrical

JULY 18, 2011

One observation: I love that newspapers are still seriously relevant in the UK, and I love that social media has really become media, full stop, in the US. I like to watch and learn from the tech start-up space, not just the communications industry. CK: See above. MM: Be openminded and listen a lot.

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Tweetdeck Issues Campaign Comparison 185

Waxing UnLyrical

MAY 31, 2018

By night (and on weekends) Kerry writes for some of the most authoritative sites in the marketing and PR industry, including Mark Schaefer’s {grow} blog , Social Media Explorer , Entrepreneur , Spin Sucks , and MackCollier.com , and also contributes to Huffington Post.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

JULY 17, 2015

As a starting point, those responsible for publishing industry-wide messaging celebrating leaders in PR must realize the images they publish of PR leaders can innocuously communicate a message of exclusion across the profession. ” ~ Mike Paul, The Reputation Doctor. The sad answer seems to be “yes.”

Issues 100

Issues Committee Report Industry 100