Socialized

OCTOBER 2, 2009

The combined effects of social media and a down economy are ruining the PR industry. Social media is seen by some companies as the new PR. Social media is now playing that role. Learning the mechanics of social media is not that hard. And the reputation of the PR profession suffers.

Social Media 203

Social Media Press Release Journal Reputation 203

Socialized

JULY 15, 2009

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. But this is not a story of how companies should use social media. This is a story of the breakdown of customer culture.

Case Study 182

Case Study Airlines Study Blogosphere 182

Socialized

OCTOBER 24, 2009

You have a Web site, maybe a blog, perhaps a Twitter account and a few other social media vehicles. Provide something of relevance and value, such as how-tos, schedules of industry events, and informative or humorous videos. The first step in Facebook Fan Page success is to have a strategy. Why do you have a Facebook Fan Page?

Facebook 199

Facebook Tips Web 2.0 Retail 199