Social Media Strategery

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. billion industry.

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Recovering from a Social Media Mistake

Social Media Strategery

On Friday, the NextGen Journal published an article titled " Why Every Social Media Manager Should be Under 25" by Cathryn Sloane. If you were going to be advising a client or colleague how to use social media, you damn well better be using it yourself too, right?

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Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. We came up with a bunch of content ideas for our brands’ social channels—images, GIFs, and lines of witty copy.

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Can Corporate Communications Stay in the Spotlight Post-COVID?

Social Media Strategery

As PRovoke Media put it: “…it is painfully clear that the agencies that are surviving best amid this year’s chaos are those that bring industry-leading expertise in such areas as corporate reputation, crisis counsel, public affairs and employee engagement.”. History tells us otherwise.

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What's Going to be Your Social Media Legacy?

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What’s Going to be Your Social Media Legacy? Stop everything related to social media. What would happen to the social media practice there?

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Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

″ has evolved from fringe buzzword to an massive industry. The change agents who risked their jobs and reputations to start these networks a few years ago are being held up as innovators and leaders. Don’t take the social out of “social media.” Over the years, “Enterprise 2.0″

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