Jeff Esposito

OCTOBER 3, 2011

There is no question that social media is the most useful innovation or tool for the public relations industry. That is great for the industry and clients hungry for coverage, but social media also has a dark side. Not only does it look bad to recruiters, it also can burn bridges within the industry.

Social Media 47

Social Media RSS Reputation Industry 47

Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. audience/influencer engagement, brand and sentiment analysis, etc.).

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams. e that medium.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

AUGUST 22, 2011

The entire public relations industry is in the last spasms of a loud and painful demise. PR is useless in the 21st Century because everyone is their own personal brand and their own personal media. The gatekeepers took a permanent vacation the minute the media world hit the web and John Q. Public became John Q. Bike Racer.

Press Release 48

Press Release Journal Flickr Report 48