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Adam Sherk

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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

NOVEMBER 1, 2012

Social media, mobile marketing and such are great additions to a large PR campaign, but a startup company with limited resources or sales experience becomes overwhelmed with what to take on. As a result they may do too little or too much, risking momentum and their reputation right out of the gate.

Startup 117
Startup Campaign Tips Reputation 117
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Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

OCTOBER 24, 2012

To be fair I do write about PR and I occasionally cover sports and social media, so it’s not completely off base. While personnel announcements don’t tend to get picked up much outside of industry or trade outlets, I do like the success statistics they included. billion media impressions in 2012.

Press Release 108
Press Release Sports Team Statistics 108
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