Waxing UnLyrical

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Top Tips for Handling a PR Crisis

Waxing UnLyrical

It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. He has over 25 years of experience in the industry and focuses on TV and radio broadcast monitoring, media intelligence, and PR analysis. Guest post by David H Lasker.

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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Sultana Ali pointed out what is at stake: your reputation as a Public Relations professional. Question three dealt with reputational risk, something that pretty much every company or institution out there thinks about—but sometimes only during a crisis. That’s a mistake, of course—reputational risk can come in many forms: A3.

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Shedding Light on Black PR

Waxing UnLyrical

It’s an exposé of China’s “black PR industry.” And reputation management is often a large part of what we, as PR professionals, do; for some, it’s what they specialize in and focus on. There are enough shysters out there in general; the PR industry has more than its fair share of them.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

The following examples focus on health and wellness brands, but the takeaways apply to any industry. Where is your industry going? Now let’s turn to a more regulated industry—healthcare. It has proven that creative communications are possible even in a highly regulated industry. Let’s dive in. Takeaway: Stop and pause.

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

You are a hard-working professional with the talent to succeed in your industry. However, if you know a reputable person in your company that can vouch for your hard work, it will make a significant difference in your career. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss.

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Where Does the PESO Model Belong?

Waxing UnLyrical

The industry can’t get it straight, nor can a good number of PR professionals. From where I sit — and where I see the industry going — it’s all the same. It’s built for communicators and it’s relevant to the evolution of our industry. I don’t blame him. We’re all communicators.

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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

That’s why I strongly recommend starting your visual branding journey with some in-depth industry research. WordPress, the most common CMS, has perhaps the biggest selection around — the web is packed with roundups ( here’s one ), so you can search based on your industry (e.g. Themes aren’t hard to find, thankfully.

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