Socialized

article thumbnail

How the Economy and Social Media Are Ruining PR

Socialized

The combined effects of social media and a down economy are ruining the PR industry. And the reputation of the PR profession suffers. Or: The Decline and Fall of Western Civilisation. Here’s how. Companies have slashed both staff and budgets across the board, and public relations is no exception. Writing is in decline.

article thumbnail

United Breaks Guitars: Case Study in Old Media Failure

Socialized

The airline industry in particular, despite its obsession with on time flight statistics, has a reputation for not giving a damn about its customers. There are exceptions, but just ask anyone whether they think “the industry&# cares.). This is a story of the breakdown of customer culture.

article thumbnail

Tips for Using Facebook Fan Pages

Socialized

Provide something of relevance and value, such as how-tos, schedules of industry events, and informative or humorous videos. Ignore most (see #9 above) independent Facebook pages that use your logo and company name unless they are making gross misrepresentations or seriously harming the company’s reputation.

Facebook 199