Sherrilynne Starkie

OCTOBER 30, 2018

Marketing and communications professionals are fascinated to see how the promotional aspect of a new, but highly regulated, industry rolls out. Ironically, the burgeoning industry was working with looser regulation before Pot Legalization Day on October 17 th , 2018.

Marketing 186

Marketing Exercises Retail Reputation 186

Sherrilynne Starkie

MAY 14, 2018

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. Your reputation as a friend and supporter can be a valuable asset. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do.

Influencer 218

Influencer How To Policies Reputation 218

Sherrilynne Starkie

APRIL 12, 2018

They buy on reputation, relationships and referral. For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.”

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

MARCH 11, 2013

Mr Takkale’s enthusiasm aside, it’s difficult to forgive such a schoolboy error, especially in the fiercely competitive professional sports industry. Hopefully the franchise’s reputational damage has been limited so it can make a second ‘fresh’ start. And that excitement is what we want to link our brand to.”.

Sports 281

Sports Brands Focus Group Microsoft 281