Jeff Esposito

JULY 8, 2013

Yet, more and more often I am hearing stories from entry-level graduates who are typing correspondences and editorial calendars under the assumption of a reputable corporate personality. They comment directly on other industry leaders’ articles, under their own identities. Why do I follow these leaders? It’s simple: They are real.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

OCTOBER 3, 2011

There is no question that social media is the most useful innovation or tool for the public relations industry. That is great for the industry and clients hungry for coverage, but social media also has a dark side. Not only does it look bad to recruiters, it also can burn bridges within the industry.

Social Media 47

Social Media RSS Reputation Industry 47

Jeff Esposito

AUGUST 22, 2011

The entire public relations industry is in the last spasms of a loud and painful demise. What is disturbing is the way that the PR industry is doing everything it can to hold on to their piece of the pie. The PR industry is building up a wall of half-truths, scams and frauds to make sure the billable hours keep rolling in.

Press Release 48

Press Release Journal Flickr Report 48

Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. We’re the industry in the best position to “put the public back in public relations” and keep it there by never staying put.

Social Media 34

Social Media Study Sentiment Consultant 34