Firebelly

article thumbnail

SHORTHAND: Erik Qualman on Digital Leadership, Disruption & Reputation

Firebelly

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. 3) Does digital reputation matter to people under 30? One needs to understand the new rules of reputation. Should or shouldn’t it?

article thumbnail

Content Marketing Is More Than Just Writing

Firebelly

This has helped him create a national-level reputation where people from all over North America and Europe hire his company to work for him. Imagine what a 20 minute weekly podcast for your B2B niche could do for your reputation as an industry thought leader.

Picasa 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Today Google Carousel only covers travel, hospitality, and restaurant queries, but I have a feeling Google will expand their categories into real estate and rentals, which would be an awesome opportunity for our industry to gain that top placement across the carousel. Staffing for social media truly arrives. The crowd economy is here.

article thumbnail

Starbucks launches city vs. city coffee competition

Firebelly

Starbucks is known in the industry for fantastic localized marketing. When the economy crashed, that reputation has proven a bit difficult to uphold when there are less people doing more work. The more you play, the more points you earn for your city. This contest brings Starbucks back to localized marketing in a mass-marketing way.

Compete 142