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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs.

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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Use Pitchengine to create multi-media enabled press releases, and send the URL for the release to any and all “maybes” on your list. When attendees register for the event, ask them specific questions about their industry or job title. You should also gather social information from all registrants.

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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels. What do you want to achieve as you become more known in your industry?

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25 Important Search Engine Optimization Mistakes to Fix Right Now

Bill Hartzer

When you click a link or visit a web page on your web site, does the URL change? In the hotel industry, it is common for a hotel description to be used more than once. Even if you decide not to have a blog or other fluid content on your web site, you should at least publish a press release once a month.

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Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. The reality is that the industry is being radically re-invented by new technology, and there are no easy answers out there. Most likely the result will fall somewhere in between. It happens.

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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Use Pitchengine to create multi-media enabled press releases, and send the URL for the release to any and all “maybes” on your list. When attendees register for the event, ask them specific questions about their industry or job title. You should also gather social information from all registrants.

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Borrowing Content Was Happening Long Before Blogging

Adam Sherk

It sounds a lot like the practices of some industry blogs and news aggregators today. Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag So Far so Good for Seattlepi.com Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

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