Social Media Marketing

AUGUST 16, 2013

A roundup of relevant links affecting our industry. Industry Negative comments are like broken windows. With its latest change in policy around links in press releases , Google is influencing public relations. The quality of content below the article can affect readers, editorial and a publication''s brand.

Social Media 167

Social Media Flipboard Press Release Trends 167

Bill Hartzer

SEPTEMBER 22, 2010

The same goes for industry trade groups. In most industries there are at least a couple of well-liked bloggers who maintain a close watch on the industry as a entire – and constantly write about what’s really going on. When your company issues a press release, keep these bloggers inside your outreach plans.

Press Release 112

Press Release RSS Blogger Airlines 112

Webbiquity SMM

NOVEMBER 23, 2010

Your competitor recently released a new product? Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it. Share it on StumbleUpon. You can now, easily, find out what other people are saying. Real people. Post on Google Buzz.

Social Media 192

Social Media Committee Press Release Posterous 192

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Further, it’s “simply unrealistic&# for him to tailor his press releases to bloggers, and it’s “close minded&# for bloggers to expect this of him.

Press Release 129

Press Release How To Radian6 Blogger 129

Bill Hartzer

JANUARY 12, 2011

In the hotel industry, it is common for a hotel description to be used more than once. Even if you decide not to have a blog or other fluid content on your web site, you should at least publish a press release once a month. Share it on StumbleUpon. Your content must be unique. Again, that is not recommended.

Engineering 154

Engineering Press Release URL Domain Name 154

Bill Hartzer

MAY 14, 2010

It really depends on your industry that you are in, but generally speaking there’s going to be some way to add additional content to your site. If you’re a corporation and you have a corporate web site then perhaps adding your press releases to your web site before you put them out on the newswires is an option. Hiring a Writer.

Engineering 98

Engineering Sites Widget Tips 98

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 12, 2010

To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). LinkedIn is a industry tool. It comes with my social media maturity , I suppose.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Bill Hartzer

APRIL 10, 2009

But, to really know how much your domain name is worth, a human, someone with experience in the domain name industry, needs to put the value on the name: no computer program can give you a true estimated value of a name. Share it on StumbleUpon. Share this on del.icio.us. Post this on Diigo. Post on Google Buzz. Share this on Mixx.

Domain Name 103

Domain Name Engineering Press Release Adsense 103

Saying It Social

MAY 18, 2010

Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc. It takes time to establish trust with your target market.

Social Media 168

Social Media Marketing Small Business Cost 168

Bill Hartzer

MARCH 29, 2011

– Press Release Web Sites (prnewswire.com, prweb.com, marketwire.com, businesswire.com). Find articles or press releases that have been recently posted on your subject. Press releases are getting pretty over-done now, so you really have to watch out. – write about a company in your industry.

Press Release 128

Press Release Content Message Boards Domain Name 128

Webbiquity SMM

DECEMBER 13, 2010

Every industry and profession has it’s own “language.&#. Journalists will look at your content when seeking industry experts to quote. More importantly, they’ll be looking at what your customers are saying about you—and how you respond—when writing about industry trends and developments. Share this on Facebook.

Social Media 189

Social Media Press Release Marketing Technorati 189

Webbiquity SMM

JANUARY 19, 2011

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. Share it on StumbleUpon. Share this on Facebook.

Tips 179

Tips Press Release Reputation B2B 179

Bill Hartzer

APRIL 27, 2011

I have seen quite a few changes in the industry. Over the years, we have had a lot of updates and changes in the Search Engine Optimization industry. Do proper publicity for your content (use social sites, link building, and press releases when appropriate). Share it on StumbleUpon. Google Panda Update. Tweet This!

Engineering 137

Engineering Press Release Template Templates 137

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). PR people aren’t in the ad sales industry. Their goal is to send press pitches, not to buy ads on your site.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 5, 2009

StumbleUpon How to Become a Top StumbleUpon User (or Why You Shouldn’t Really Bother) (Dosh Dosh): Maki gives a straight honest assessment of the social bookmarking site. Internet Marketer’s Guide to StumbleUpon (ViperChill): A beginner’s guide into using StumbleUpon for your marketing efforts.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. How to Write Effective Press Releases in the Age of Twitter (OPEN Forum): It’s not really just the “age of Twitter&# – it’s the “age of social.&#

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

A good example of this is a recent post on blog lengths in certain industries by Glen Allsopp, who recently guest posted here. By looking at the standard lengths of blogs in certain industries, new bloggers can get a feel for blog word counts that are successful and that which may not be as helpful to grow a new blog. Answers Yahoo!

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Webbiquity SMM

FEBRUARY 7, 2012

Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.” He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results.

Statistics 190

Statistics Research Social Media B2B 190

Bill Hartzer

AUGUST 4, 2009

A link to StumbleUpon may help, as well. Whatever they’re selling for $47, well, I just don’t want anything to do with it: and certainly it’s stuff like this that’s making the whole internet marketing/SEO/Search Engine Marketing industry look bad. Send out press releases. Share it on StumbleUpon.

URL 112

URL Types Social Bookmarking Digg 112

Webbiquity SMM

FEBRUARY 13, 2017

The Attentio Industry Dashboard provides industry insights wrapped up in a straightforward subscription access package. Log in daily to get updates on the key movements of your industry, with useful visualizations and actionable conclusions. 10) Attentio. Google Review Count: 175. Pricing: contact vendor for quote.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

NOVEMBER 12, 2013

To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B Marketing Insider ). B2B PR Sense Blog ). Today that figure is close to half.

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

MARCH 24, 2010

Don’t try impress me with your funding or whatever industry related things you think you do really well. My eyes glaze over at the site of industry jargon. Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. …and so on. Oh man, so true.

Influencer 278

Influencer How To Press Release Blogger 278