Laurel Papworth

AUGUST 24, 2012

Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. HE IS the industry organisation. read more ).

Press Release 78

Press Release scribd Social Media Influencer 78

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Convince & Convert

APRIL 2, 2013

Instead of letting the massive changes to our PR industry intimidate you, it can help to break them down into digestible strategies you can apply one at a time, while remembering that some things DON’T change. Create newsworthy press releases and distribute them to appropriate media & news feeds.

Press Release 149

Press Release Strategy scribd Marketing 149

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Links to analyst (industry and/or financial) research and coverage. •

Press Release 200

Press Release scribd Vimeo How To 200