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Introducing @Flextronics to the Social Web

Ari Herzog

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Its Twitter biography is explicit that I am the community manager. I have a great working relationship with JB and Flex.

Radian6 172
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How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords. Identify all the sources for finding information (websites, blogs, news sites, press releases) and organize them in a spreadsheet. Get a good sense of the topics that your consumers find engaging.

Platform 254
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Further, it’s “simply unrealistic&# for him to tailor his press releases to bloggers, and it’s “close minded&# for bloggers to expect this of him.