Webbiquity SMM

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa.

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How PR and Social Media Can Work Together

Webbiquity SMM

Both require relationships with influential people in one’s industry to be effective. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). Since many (most?)

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Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

This “two pipeline” requirement is pretty unique to the recruiting industry. When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

So if your prospective buyers are relying less on search but more on social media, or established industry news sources, or on expert “influencers,” or even on advertising, WPO is about making sure your brand is visible in all of those places. • WPO is about helping, not manipulating. . Experiment.

Directory 196
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5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Your competitor recently released a new product? Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it. At the very least, you’ll be able to craft more intelligent, informed questions for your survey. Real people.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

For those readers who aren’t able to make it to that industry event to hear your product expert speak live, extend the life of that carefully crafted presentation by posting it on a social content sharing site like Slideshare. Let your readers know! Social media is a great way to make more in-real-life contacts.

ROI 191