Social Media Strategery
MAY 25, 2013
After all, if you get a job in this industry, that’s pretty much where you’ll be every day – might as well get used to it now. Rather than taking five bullets to tell me that you wrote press releases, managed social media sites, created media guides, and pitched media, tell me a story. Tell me what you did do.
Social Media Strategery
DECEMBER 7, 2011
There’s big news in the PR industry as the Public Relations Society of America (PRSA) recently announced that they are embarking on an international effort to modernize the definition of public relations. I will take responsibility for my strategies and tactics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Strategery
NOVEMBER 9, 2012
The best PR pros do a lot more than Tweeting, drinking with press contacts, and attending events. That might be what got you into the industry, but if you want to move up the ladder, you better sharpen these ten boring PR skills too. How many hours does it take you to write a press release? Manage your time.
Social Media Strategery
JANUARY 27, 2010
Submit an announcement If you know folks that are moving up in the #gov20 industry, fill out this form. How to connect with others (or get a job): I hope that this list of resources grows from its meager beginnings and evolves into a comprehensive resource for Government 2.0 Government Job Resources USA Jobs – the U.S.
Social Media Strategery
NOVEMBER 20, 2009
When I took “ Media Writing ,&# I learned the AP Stylebook and how to write press releases. If I’m interviewing someone for a job, and they can’t even tell me what Twitter is and why it impacts the PR industry, they might as well be telling me that they don’t use email because they prefer meeting face to face.
Social Media Strategery
SEPTEMBER 18, 2011
But social media has forced some changes to the advertising industry, whether the old-school likes it or not. For the first time in 20 years, Pepsi ditched the 30 second, $4M Super Bowl ad , and instead sunk $20M into the Pepsi Refresh project. What’s going on here? Is this the beginning of the end for advertising? Of course not.
Social Media Strategery
APRIL 7, 2012
We are taking what should be a boon to our industry – social media – and making the exact same mistakes we've been making for years with other media. Being able to blast your generic press releases out to 10,000 more people isn't a good thing. We're reducing relationships to impressions.
Expert insights. Personalized for you.
124 
Let's personalize your content