Small Business Mavericks

FEBRUARY 3, 2011

» Are You Overusing Jargon In Your Press Releases? Jargon can be anything from industry speak to catch phrases like “touch base.&# Do you include these types of phrases in your press releases and other public relations documents, either online or off line? Are Small Businesses Effective Online?

Press Release 79

Press Release Case Study Small Business Adwords 79

Small Business Mavericks

AUGUST 19, 2013

Multi-channel content marketing - Why just limit yourself to your own blog and a few other blogs in your industry? Branch out into multiple channels that include print trade journals, industry magazines, and print and e-mail newsletters. Wherever your audience is, there you should be also.

Content 101

Content Press Release Marketing Journal 101

Small Business Mavericks

APRIL 17, 2011

These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that. It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog.

Company 142

Company Wiki Case Study Press Release 142

Small Business Mavericks

FEBRUARY 7, 2011

From the article: Unfortunately, we live in a society where this kind of thing can be passed off as real action and the result is the ability of the Yellow Page industry to say “Look we are doing our part!&# I agree with his five talking points, of course, but I’m not so sure about his cynical conclusion.

Case Study 156

Case Study Press Release Small Business Adwords 156

Small Business Mavericks

MARCH 20, 2011

A lot of real estate agents dropping links on each other’s blogs only adds to the perception that the entire industry is one big spam-fest. Worse, it’s something that too many people overdo and get wrong. I completely agree with Matt on that point.

Real Estate 79

Real Estate SEO Case Study Small Business 79