Jeff Esposito

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Why Your PR Firm Is Stuck in the 19th Century

Jeff Esposito

The entire public relations industry is in the last spasms of a loud and painful demise. What is disturbing is the way that the PR industry is doing everything it can to hold on to their piece of the pie. The PR industry is building up a wall of half-truths, scams and frauds to make sure the billable hours keep rolling in.

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Don’t fall for b t social media certifications

Jeff Esposito

According to their press release , “you’ll become a PR News Digital Master!” Not only is the PR industry one that lacks regulation, but PR News holds no industry credibility outside the PR space for anyone looking to practice social media. after attending just four of their conferences. So please don’t.

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Content Marketing Trends for 2014

Jeff Esposito

Content has matured as an industry ever since it exploded sometime around 2011. 1. This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. This is a guest post from Alicia Lawrence. . But how has it evolved?

Trends 37
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Are you a PRSN?

Jeff Esposito

The industry is in a state of flux and evolution. Instead of the old fare cup of coffee industry that we grew up in the current state is robust with flavors that would make Starbucks blush. Over the past few weeks I’ve been trying to get a handle on what PR had become to me. P.E.R.S.O.N.

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Content Marketing Trends for 2014

Jeff Esposito

Content has matured as an industry ever since it exploded sometime around 2011. 1. This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. This is a guest post from Alicia Lawrence. . But how has it evolved?

Trends 20