Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees.

Policies 186

Policies Education Social Media Marketing 186

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 88

Social Media Brands Tips HootSuite 88

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. Social media usage has surged while wide-reaching lockdowns have accelerated digital transformation for businesses over the last six months. Social media issues just scratch the surface. What do they have in common?

Privacy 195

Privacy Marketing Data Reputation 195

Mindjumpers

APRIL 18, 2011

Tweet Many organizations are starting to get involved in social media. But do your employees know how to act in new media on behalf of your business? Do you have any guidelines to make them acquainted with a social media presence? Solis’ best practices for developing policies and guidelines.

List 243

List Engagement Social Media Guidelines 243

Buzzlogix

SEPTEMBER 4, 2017

Businesses are increasingly leveraging the power of social media to build their brands. If you want social media to work for your business, you should first understand that you cannot expect to enjoy automatic success. Here are five social media mistakes that you should avoid in order to protect your brand’s reputation.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers.

Examples 59

Examples Brands Sentiment Reputation 59

Jon Loomer

DECEMBER 13, 2021

INDUSTRY: There are some industries that are problematic. Facebook ad policies will make running ads impossible, or at least difficult. Some industries are also much more difficult than others to find success than others. Other industries are made for Facebook ads. But keep it in mind. Were they reasonable?

Advertising 197

Advertising Facebook API Reputation 197

Hootsuite

JULY 2, 2019

This can help boost brand reputation and make recruitment easier. Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Especially if they’re enthusiastic about their work or about showcasing their industry expertise.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

AUGUST 21, 2023

According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years. AI misuse or neglecting ethical concerns can result in a damaged brand reputation, product failures, litigation and regulatory issues.

Marketing 89

Marketing Privacy Policies Issues 89

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. Before social media, it didn’t matter what channels you used to communicate your message, it was a one way communication channel.

B2B 155

B2B Sentiment Analysis Reputation 155

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure.

Social Media 126

Social Media Reputation URL Badge 126

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. What is social media reputation management?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Oktopost

APRIL 6, 2023

While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Because we trust them, and because they are masters at putting across the impression that they are at the forefront of their industry. What is social advocacy, and how does it support thought leadership?

Exercises 69

Exercises Metrics B2B Social Media 69

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN. It will backfire.

Social Media 193

Social Media Sysomos Case Study B2B 193

Sherrilynne Starkie

MAY 14, 2018

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. But now infuencers include a much broader range of people.

Influencer 218

Influencer How To Policies Reputation 218

Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media.

Banking 95

Banking Policies Template Templates 95

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. Talk to patients and prospects. Measure ROI.

Policies 93

Policies Template Templates Examples 93

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

Training 165

Training Social Media Brands Small Business 165

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Ignite Social Media

MARCH 31, 2023

This includes things like equal pay, leadership roles, mental health breaks, and family-friendly policies such as maternity leaves and breastfeeding consideration. From day one, women have been at the heart of establishing Ignite Social Media as a reputable business. Happy Women’s Month!

Team 78

Team Policies Resources Construction 78

Mindjumpers

SEPTEMBER 24, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Too bad since blogs are really social media hubs and more. But there is hope, since blogs are almost a must for all businesses that want to do “something&# with social media. Today, companies face a new challenge: social media.

Social Media 220

Social Media Forums Disqus Social Networking 220

SocialFish

NOVEMBER 3, 2010

Back in April 2010, my post for SocialFishing The Role of Crisis Communications in Your Social Media Strategy explained the importance of incorporating social media into your crisis communications plan. Your association’s reputation is at risk, even if you don’t use social media.

Attensity 169

Attensity Reputation Press Release Survey 169

BeingOptimist

AUGUST 29, 2023

This includes assessing their online activities, cyber behavior history, and overall digital reputation. It is, thus, essential for organizations conducting cyber background checks to be fully aware of the legal implications and carefully construct a policy in compliance with all relevant laws.

Privacy 81

Privacy Analysis Guidelines Applications 81

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

Social Media 164

Social Media Yahoo Discount Training 164

Sprout Social

APRIL 26, 2021

For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. How to get Yelp reviews without violating policies. Alongside your social media icons, place the Yelp logo so customers know that you are present on the site.

Review 126

Review How To Guidelines Badge 126

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Say a customer leaves the following feedback on a review site: “I love Sycamore; their policies cover a lot of health conditions.

Sentiment 52

Sentiment Analysis Brands How To 52

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

SocialFish

JANUARY 17, 2011

To decide what to write for my monthly SocialFish post, I used free association to relate risk management to social media. I discovered a link between creating a social open community and a risk management community. Risk management has lots of tools usually in the form of policies and procedures. Forget perfect.

Communities 198

Communities Policies Insurance Groups 198

Proactive Report

FEBRUARY 8, 2010

Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice. Nestle is embarking on an emergency online PR campaign to restore its reputation amid sustained criticism on the internet, reports PR Week UK. Nestle has now joined the list. Good thinking, you say?

Reputation 71

Reputation Case Study Blogger Policies 71

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert.

Social Media 229

Social Media Influencer MySpace Consultant 229

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Waxing UnLyrical

JULY 22, 2015

Over the years the industry has evolved and adapted, to meet brands’ and markets’ needs. Here are a few tips to make social PR work for you: 1. Social media gives you the gift to connect with your consumers and hear directly from them what they want. 4 Ways PR Is More Than Media Relations.

Policies 100

Policies Reputation Issues Social Media 100

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Proactive Report

OCTOBER 28, 2012

Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect.

Social Media 74

Social Media Strategy Survey Guidelines 74