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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Many agencies would love to move to a social-first communications model but are held back by legacy policies and workflows. Press Releases: Still Relevant or Yesterday’s News? The “traditional” formal press release seems far removed from the contemporary world of government on social media.

Strategy 130
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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. In the press release for the latter case, OCR Director Melanie Fontes stated: “This latest enforcement action demonstrates the importance of following the law even when you are using social media.

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How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor.

B2B 155
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Link Love Monthly: Best of February 2011

SocialFish

Give New Life to Your Press Release (Deirdre Reid). How to Humanize a Sketchy Industry (Jay Baer). A Privacy Policy Re-imagined For Users Like You (Facebook). The Power of Facebook plugins, and other social sharing tools (Debra Askanase). Everything You Need To Know About Facebook’s Epic Upgrade To Pages (John Haydon).

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Start Listening NOW!

SocialFish

You need to start monitoring the online airwaves now – even if you don’t have a social media strategy, social media policy or actively engaging with your members online. A damaging video or commentary may not go universally viral, but it can become significant within your association or industry.

Attensity 169
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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

What industry the person specializes in… Really, nothing special at all! People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. Nothing that tells me if the person wants premium clients or discount jobs.

Marketing 250