Unmetric
MARCH 2, 2017
Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. Turns out Abbvie is outperforming the industry and is well above average.
SocMed Sean
APRIL 1, 2012
1) How long have you been engaged in social networking and/or social media channels? Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Every business and organization is not the same, so a one-size-fits-all social media strategy is generally a bad idea.
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Techipedia: Tamar Weinberg
APRIL 7, 2014
The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Social networking gives sponsors and clinical trial coordinators the ability to target a vast group of e-patients. Reduce overall costs.
Waxing UnLyrical
MAY 13, 2019
Regeneron Pharmaceuticals. Now on to: 5 Simple Ways SMBs Can Ace Social Listening. Become Socially Active. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. There are big, small and no names in every industry.
Talkwalker SM
APRIL 14, 2016
Below is a virality map that shows how her tweet spread across social networks: . Such data can help various departments within pharmaceutical companies to improve their products. Make the Most out of Online Discussions using Social Listening. She soon received more than 500 replies. Will an App Replace The Pill?
Twist Image
MARCH 2, 2017
There are many industries and businesses that are still far behind when it comes to being digital. A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. Across all three generations, respondents identified Facebook (43.6%) as their social network of choice.
Buzz Marketing for Technology
JUNE 27, 2008
As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. We identified three different types of organizational structures that might need different levels of control due to the nature of their industry and product.
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