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Me on Tom Foremski on PR

Danny WhatMough

My full comments are below: Foremski’s problem is one that seems to afflict many other journalists and it’s an automatic conclusion that PR is intrinsically linked to journalists and press releases. PRs have used an array of tactics to achieve this of which the media and organic/paid search are one.

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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

You can certainly do outreach with press releases but it’s not up to you when or where coverage takes place. Every time you create content for your website, search engines take note. If someone’s search query matches up with that blog post you recently wrote, you might show up on the first page of results.

Strategy 135
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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

How to use search to shield your brand from negativity by iMedia Connection. How to use search to shield your brand from negativity by iMedia Connection. Why B2B Marketers Should Leverage Flickr by Search Engine Land. Sally Falkow reports research on new influences in the B2B buying process (e.g., Online Reputation Management.

Tips 179
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This Week in Social Media – 7/10/2013

Social Media Marketing

Industry Viewing habits of television continue to change: 19% of TV homes are now broadcast-only (up from15% just two years ago) , meaning that homes are dropping cable subscriptions. If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+.

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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. People followed a link on a different domain to get to you. Social: People who came to your site from a social media platform.

Metrics 60
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. Organic or paid? B2B Marketing Insider ). B2B PR Sense Blog ).

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204