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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

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This Week in Social Media - 3/26/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Industry Coca-Cola mentioned an internal study they conducted that indicated that online buzz didn't do much to boost sales. These are those links. We've mentioned social TV before - and that its future lies with Twitter, not Facebook. What makes it successful?

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News Search and Web Search

Proactive Report

Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. Where should you aim to have your release indexed? Why would search engines affect news consumption? NYTimes.com.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

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23 Outstanding Social PR Guides

Webbiquity SMM

What role do press releases play in PR today? The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade. A Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script.

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Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes. Blogger outreach should be about relationships, not press releases, and I'll always give a closer look to the emails I get from PR folks I know. Don't forget the word "social" in social media.

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