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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. This is as simple as searching within “groups” on each social networking site for your primary keywords and recording the results.

Vocus 184
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. blogs, microblogging sites, social networks, etc.).

SM2 202
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Policy enforcement.

Policies 146
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Glean.info is a market intelligence and social media monitoring tool that gets audience data from social media sites, online news, blogs, message boards, forums, and photo/video sharing sites. Similar to Keyhole and Brandwatch, this tool also lets you see your share of voice on social. Glean.info. Price: Custom.

Tools 52
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Changes in News Delivery Give New Power to Press Releases

Proactive Report

While there were vigorous conversations going on in forums and message boards, there were no social networks. Forrester Research reports that 59% are active in social networks. Social networks have become the filters, curators and distribution channels for the news. 64% have broadband at home.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
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LinkedIn Groups: How to Create, Join, or Manage Them

Hootsuite

This is where you loosen your digital tie and kick back with industry colleagues or like-minded entrepreneurs to collect wisdom, share your own two cents, or get into a spirited online debate. Think of it as an online clubhouse or modern message board where you can start or join discussions and build relationships.

Groups 143