Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Another excellent example from the mid-market is Twist Image and Mitch Joel. It’s not just marketing.

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Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe.

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Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. And we see marketers doing influencer relations.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Waxing UnLyrical

MAY 10, 2018

The following examples focus on health and wellness brands, but the takeaways apply to any industry. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. Where is your industry going? Let’s dive in.

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Brands Apparel Creative Commons Consultant 183

Waxing UnLyrical

DECEMBER 1, 2011

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. Clients in many fun sizes, industries, and locations reach her through the Web. Do You Have a Stake In The Personal Data Market?

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Data Discount Travel Marketing 182

Waxing UnLyrical

APRIL 17, 2012

The point of business is to make money, so topping almost all competitors in an industry is a sign of high performance. The most recent industry to see the fall of a leader, though, is perhaps less exciting than luxury cars, social networks and Internet search. The test prep industry is worth $4.5 All of a sudden, POOF!

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Review Brands Industry MySpace 214

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals.

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Metrics Marketing How To Engineering 100

Waxing UnLyrical

MAY 17, 2019

In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses. 2019 will bring recognition to the unexplored abilities of Augmented Reality for being a convenient marketing and digital experience enhancement tool.

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Trends Survey Template Templates 175

Waxing UnLyrical

JULY 11, 2019

That’s why I strongly recommend starting your visual branding journey with some in-depth industry research. These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. or @EcomPlatformsio for even more news and views on marketing as an ecommerce brand.

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Company Brands UGC How To 210

Waxing UnLyrical

MAY 13, 2019

If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. List at #5 below.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

MARCH 21, 2019

To say this is a much more complicated industry than I realized when I got into it three years ago would be a vast understatement. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. Sometimes people are going to show their true engagement by liking or retweeting. Soothsayer. Storyteller.

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Meme Training Flickr Discount 250

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

JANUARY 11, 2019

If your differentiator amongst your competition is that you have better rates or more industry expertise, you don’t have a solid foundation for keeping clients. Clients don’t stay with a cheaper agency or one with more industry expertise if they aren’t getting and proving business results. Proving you’re essential.

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Strategy Content Analytics Metrics 161

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Social media’s disruption and/or amplification of the industry. Here’s some of what we discussed: Where to begin.

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Competitor websites, blogs and industry forums. Guest post by Sean McGinnis.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

JUNE 14, 2018

You are a hard-working professional with the talent to succeed in your industry. It can be achieved if you work in marketing, sales or business development. With the help of technology you can build an online community to help build your business or network with people in the industry. Find a Sponsor in Your Organization.

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Tips Skills Creative Commons Resources 178

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

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comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

MARCH 31, 2019

Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

DECEMBER 20, 2012

It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. So what can you do?

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Communities Facebook How To Consultant 234

Waxing UnLyrical

DECEMBER 28, 2019

Like many of my colleagues, I’ve worked in the greater PR & marketing industry for quite a while now. It’s been fascinating to watch the industry change thanks to the explosion of technology. In a certain market? New Year’s Resolutions for the Social PR Pro. Make friends with numbers.

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Exercises Consultant Journal Energy 155

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year. Will you help us?

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. The conflict is the problem your organization tackles or the market need it addresses. Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

DECEMBER 21, 2018

Monitoring social media and keywords will give you a very good idea as to important trends which need to be addressed, what influencers are saying about your industry, who is important to target, media to pitch, and much more valuable research which will help to define goals, objectives, strategies, and tactics. Connect with her on LinkedIn.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

MAY 18, 2015

Thought leaders are not only the go-to people in their industry, but those who move and inspire others in their field. How to Become a Leader in Your Industry Using Social Media. Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.”

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Insurance Consultant Reputation Industry 100

Waxing UnLyrical

JANUARY 3, 2012

The moment you choose to become a trend-setter in your industry, you join a never-ending arms race to stay fresh. In the publishing industry, the creation of subgenres and “crossover” genres differentiates new voices within each category of storytelling. They need to know why they should keep buying from you, too. .

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Flickr Fashion Apple iPhone 177

Waxing UnLyrical

JULY 18, 2012

I had so many questions I wanted to ask him about his experience in the food truck industry from a public relations and social media perspective. And what I love most about his answers is that he boils down business, marketing, social media and public relations into one simple concept: reviving the customer experience.

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Industry Skills Blogger Travel 235

Waxing UnLyrical

JUNE 12, 2013

An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Marketing, word-of-mouth, and online commentary are just a few examples. Guest Post by Adam Toporek. Image: Roland Tanglao via Flickr, CC 2.0.

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Film Metrics Flickr Loyalty 258

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Louis headquarters, and the Missouri Chamber of Commerce and Industry. Guest Post by Jen Zingsheim Phillips. globalsultana (@globalsultana) September 13, 2018.

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Committee Reputation Consultant Guidelines 119

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. We share as a way to educate the entire industry, including you! Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing.

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

MAY 10, 2017

My 2nd time with the org, + my 18th year in the news industry. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Louis headquarters, and the Missouri Chamber of Commerce and Industry.

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Skills Research Analysis Eventful 221

Waxing UnLyrical

MAY 20, 2011

The daily PR & Marketing calendar of event hashtags. Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? ‘Cos you know, that is what Iizallabout!

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Resources eBook CSR Social Media 251

Waxing UnLyrical

MARCH 25, 2013

They do something I always say is more important than marketing. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day? Every business has such relationships. Great product.

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Travel Price Consultant B2B 254

Waxing UnLyrical

JUNE 26, 2013

In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. Compare new customers to new customers acquired through your marketing scheme.

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Metrics Analysis Compete Groups 243

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Other industries should take note immediately. Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content' (in West Bengal!)

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Content UGC Community building Hotels 253

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

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B2B Communities Facebook How To 230