Social Media Strategery

MARCH 1, 2018

The convergence of PR, marketing and advertising has only worsened the issue. While I may view these quid pro quo arrangements between advertising and editorial as abhorrent, many of my colleagues with marketing or advertising backgrounds celebrate it. It’s marketers who view this as another extension of native advertising.

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

JUNE 30, 2017

From Tesla to Google to Amazon, tech companies are entering into new markets and disrupting brands that have controlled market share for decades. While the tech industry has made significant inroads into the home building industry, it has also opened up a world of opportunity for those builders.

Startup 50

Startup ROI Team Industry 50

Social Media Strategery

MAY 25, 2013

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t envy the position you’re in at all. Some have an About.me

Press Release 124

Press Release Tumblr Advertising LinkedIn 124

Social Media Strategery

MAY 11, 2012

Now, maybe I'm just nieve or I haven't been in the private sector long enough, but I'm seeing signs that this industry is finally starting to get it. " Unfortunately, to many, this is still revolutionary thinking in the advertising, marketing, and even PR industries.

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

DECEMBER 7, 2011

There’s big news in the PR industry as the Public Relations Society of America (PRSA) recently announced that they are embarking on an international effort to modernize the definition of public relations. I will learn how to speak with an actual human voice instead of the voice of mission statements, brochures, and marketing pitches.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

MARCH 21, 2013

The pendulum has swung the other way, especially in the marketing industry. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Everyone wants to be everywhere. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it.

Social Media 133

Social Media Klout Proposal Tumblr 133

Social Media Strategery

SEPTEMBER 3, 2015

In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets? Take one look at what Tesla is doing to the automobile market, or what AirBnB is doing to the hotel market.

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

FEBRUARY 2, 2015

Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? They said Pittsburgh is where you go if you can’t hack it in a bigger city or when you’re ready to slow down and take it easy. I want to prove them wrong.

Communities 50

Communities Startup Energy Creative Commons 50

Social Media Strategery

NOVEMBER 30, 2012

"), low resources ("you're all we could get approved for this year"), and an unclear place on the org chart ("well, you'll technically report to me, but you'll be working with Suzie down the hall most of the time as well as being a dotted line to Tom in Marketing"). Keep up with industry trends.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

JUNE 22, 2011

At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. Rely on Stats - Trotting all of the latest industry stats on Enterprise 2.0 Failures – And What We Learn From Them,&# yesterday at the Enterprise 2.0

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

AUGUST 21, 2015

Despite their love for the ‘Burgh, many young PR and marketing pros unfortunately still look at the city as a second-tier stepping stone. Steve: You’ve lived in KC for a long time now and seen a lot of changes in the city and in the industry out there. That to really have a PR career, they have to move to New York or Chicago or LA.

Hotels 50

Hotels Creative Commons Communities Class 50

Social Media Strategery

MARCH 11, 2012

I was spending just as much time, brainpower, and energy trying to make changes internally and take the organization new places as I was on the client delivery and marketing tasks that I was being paid to do. However, as I've alluded to here before, being a change agent at the tip of the spear can be exhausting.

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. With the growing ubiquity of Enterprise 2.0 The Internal Community Manager wears many hats.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

OCTOBER 8, 2015

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into industry-leading expertise and experience.

Content 50

Content Marketing Collaboration Compete 50

Social Media Strategery

OCTOBER 17, 2009

I was in Las Vegas this week to participate in BlogWorld 2009 with some of the industry’s biggest big-wigs in social media. How come I so rarely see more staffers at industry events? How come I so rarely see more staffers at industry events? I really like going to conferences like this and next week’s Web 2.0

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

MARCH 29, 2015

According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. you’ve got an integrated marketing team. Here’s the thing.

Marketing 50

Marketing Conference Collaboration Meeting 50

Social Media Strategery

OCTOBER 6, 2008

Whether you are a recent grad who developed a marketing strategy using “new media&# tools or an experienced social media strategist you could be our next rockstar! Whether you are a recent grad who developed a marketing strategy using “new media&# tools or an experienced social media strategist you could be our next rockstar!

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

DECEMBER 5, 2020

Over the last decade, PR pros became enamored with words like omnichannel, PR-led creative and disruptive marketing. Harboring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing. The pendulum will swing back toward those sexy consumer marketing programs yet again.

Case Study 81

Case Study ROI Reputation Proposal 81

Social Media Strategery

OCTOBER 27, 2009

Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. Don’t speak only in marketing-y consultant-ese. For the most part, everyone involved in Gov 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

NOVEMBER 20, 2009

economics majors (how has the ability to share data globally and instantaneously impacted the speed at which the market changes?), And this isn’t just for communication classes, this would apply to political science majors (Barack Obama’s campaign anyone?),

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

JANUARY 10, 2009

Conventional industries require such transparency. Conventional industries require such transparency. link] 5 life lessons I learned from social media this week « Direct Marketing Observations [.] Marketing Conversation™ [.] What’s worrisome is side-effects such as leaking of information and trade secrets.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

SEPTEMBER 18, 2011

But social media has forced some changes to the advertising industry, whether the old-school likes it or not. Stop with the boastful, deceptive marketing messages and be honest about your strengths AND your weaknesses. What’s going on here? Is this the beginning of the end for advertising? Of course not.

Advertising 111

Advertising Social Media Press Release Airlines 111

Social Media Strategery

AUGUST 30, 2011

From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy.

Compete 102

Compete Sports Collaboration Loyalty 102

Social Media Strategery

MAY 1, 2012

Whether it's cranking out news releases (where "news" is obviously very loosely defined) or getting paid for covert smear campaigns , the PR industry isn't exactly known for being a bastion of authenticity and impartiality. It's no wonder Wikipedia has advised against PR pros editing articles directly.

Wikipedia 100

Wikipedia Committee Industry Communities 100

Social Media Strategery

JUNE 13, 2014

If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. You also should work with everyone in the marketing mix. This article originally appeared in PR Daily.

Social Media 109

Social Media Metrics ROI Reputation 109

Social Media Strategery

APRIL 7, 2012

Why are marketers and PR pros doing everything they can to eliminate the most beneficial part of social media – the people? We are taking what should be a boon to our industry – social media – and making the exact same mistakes we've been making for years with other media.

Press Release 139

Press Release Conversation Social Media Flickr 139

Social Media Strategery

OCTOBER 19, 2008

Social media as an industry is changing rapidly – new tools, new resources, and new methods are always emerging. I’ll be giving a presentation followed by a panel discussion on how social media is changing public transportation. here’s my nine step playbook: Read Voraciously - You’re not a social media expert.

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

FEBRUARY 22, 2015

Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “ New Clues ,” an updated perspective on how the Internet affects marketing, PR and technology. Integrated marketing involves a lot more than simply bringing the SEO guy to the meeting. It’s do or die time for PR.

Press Release 50

Press Release Metrics Authentication Proposal 50

Social Media Strategery

OCTOBER 12, 2008

In private sector markets commerce, entertainment and advertising, the “social web&# serves the purpose of generating transactions. In private sector markets commerce, entertainment and advertising, the “social web&# serves the purpose of generating transactions. Public networks are both open and closed.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

APRIL 15, 2009

This year’s conference will also be co-located with the Inbound Marketing Summit. and learn from what private industry has been doing for years in this space. For all you Government 2.0 folks reading this, this is a good opportunity to get out of the DC bubble of Government 2.0

Forums 56

Forums Gov 2.0 Web 2.0 Wiki 56

Social Media Strategery

NOVEMBER 10, 2008

What would happen if I took a job in another industry where social media wasn’t a key component of the job? Stop blogging. Stop Tweeting. Stop evangelizing. Stop everything related to social media. What would happen to all of the blog posts that I’ve done? Companies are also inventing innovative ways in leveraging social media.

Gov 2.0 66

Gov 2.0 Social Media Wiki Sports 66