Small Business Mavericks

JANUARY 29, 2015

There have been a number of video marketing posts with helpful links on this blog. Knowing your customer is foundational to every marketing message. If industry jargon is used, make sure links to a glossary page are obvious for the uninitiated. Do you have any advice for those ready to try video marketing?

Video 70

Video Film Marketing Survey 70

Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

Mobile 107

Mobile Strategy Wireless Marketing 107

Small Business Mavericks

AUGUST 28, 2014

Marketing Pilgrim’s Cynthia Boris knows a lot about online marketing and content so she was pretty happy the other day. Organic Search sends 51% of the traffic to company websites when you combine all the industries, but they do vary when you break them down. Retail and Hospitality do best with paying for search marketing.

Sites 98

Sites Paid Search MySpace Retail 98

Small Business Mavericks

APRIL 17, 2011

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that. And I fully agree.

Company 142

Company Wiki Case Study Press Release 142

Small Business Mavericks

FEBRUARY 28, 2014

My rule of thumb is this: If you are writing to a strictly technical audience or professionals within your industry, then use jargon. On the other hand, if your content is so technical that the only people who can understand it are industry insiders, then you are limiting your audience and therefore your potential. Nix the jargon.

Content 98

Content Small Business Industry Buy 98

Small Business Mavericks

MARCH 6, 2015

Moz is asking for your input by announcing the 2015 Online Marketing Industry Survey. Prizes are fun but, the best part of participating in the Moz surveys is the opportunity to think through what you are doing with online marketing. You can finish the survey in about ten minutes.

Survey 70

Survey Small Business Apple Industry 70

Small Business Mavericks

JULY 27, 2015

Have you tried any of these offline marketing techniques? Another take on this is to find a niche industry event that meets anywhere. You may have to travel, but by developing relationships with people in your industry, you could find great networking opportunities. Which Offline Marketing Methods Should You Try?

Advertising 70

Advertising Meeting Travel Eventful 70

Small Business Mavericks

JULY 9, 2013

The Moz ranking factors survey is one of the most looked forward to surveys in the industry. Every two years Moz asks the most powerful SEOs in the industry what they think are the most important ranking factors right now. Recently, they published the 2013 ranking factors survey results.

Domain Name 105

Domain Name Survey SEO Small Business 105

Small Business Mavericks

NOVEMBER 11, 2014

The front line of your workforce: those who deal with the public and provide the interactions that make your business unique in your industry. Imagine getting your customer service veterans comfortable with being the voice of your social media marketing. Social Media customer service social media marketing'

Resources 117

Resources Social Media Skills Team 117

Small Business Mavericks

MAY 23, 2011

Social Media Today is an independent online community for PR and marketing professionals. After all, you could have similar accolades for your work within your industry. It’s one thing to be regarded as smart about marketing and PR matters by my customers. Yeah, that one. It’s been reprinted by Social Media Today.

Social Media 168

Social Media Industry Communities Features 168

Small Business Mavericks

JUNE 26, 2013

If you’ve been involved in search for five years or more, then you know that it is continuing to evolve and that search is constantly creating new opportunities for businesses, entrepreneurs, and search marketers. Industry-specific gTLDs will also create new opportunities. And that’s not all.

Domain Name 98

Domain Name Small Business Applications Engineering 98

Small Business Mavericks

SEPTEMBER 4, 2013

Content marketing is a necessity in today’s business climate. But you don’t need a huge budget to be successful marketing online. Hold meetups with members of the community to share your ideas on niche topics in your industry and to showcase your employees’ knowledge.

Content 98

Content Small Business Hosting Feed 98

Small Business Mavericks

MAY 16, 2011

This is good because local search is one of the most important marketing channels online right now. Most small businesses serve a local market. Furthermore, many service industries can do nothing but serve local markets. Local.com is carving out a niche for itself in local search.

Small Business 156

Small Business Retail Google Engineering 156

Small Business Mavericks

JULY 10, 2013

You might be in the same industry, but you have different strengths and weaknesses, different product offerings (even if they are in competition), different employees, and different sets of priorities. Search engine marketing is not a square hole into which you must insert a round peg. In truth, they come from marketers.

Small Business 105

Small Business Engineering SEO Meeting 105

Small Business Mavericks

OCTOBER 19, 2011

You can read Frank Reed’s take at Marketing Pilgrim. If you’re concerned that your marketing will be less effective because you won’t be able to tell which keywords are leading to the most conversions, stop worrying. I think I’ll have to agree with Frank on this one. That’s most people.

SEO 156

SEO Google Small Business Groups 156

Small Business Mavericks

FEBRUARY 27, 2014

Conducting research for your blog articles and other content marketing initiatives is one of the most important activities you can perform. Social media – Talk to industry insiders on social media , customers, and third-party news people who are familiar with the issues affecting your niche. You don’t want that.

Small Business 98

Small Business Notification Forums Research 98

Small Business Mavericks

MAY 16, 2014

According to Paige O’Neill on Marketing Pilgrim, When It Comes To Data, Big Is Not Always Better. Most of us have no idea what a petabyte is (one million gigabytes) but about a third of businesses will be managing that much data by the end of the year, according to industry estimates. I agree completely!

Data 98

Data Loyalty Policies Privacy 98

Small Business Mavericks

JANUARY 10, 2013

There’s a growing technology boom in the automotive industry that is based entirely on telematics. Well, what if that technology could be used for marketing purposes? Would that be a useful marketing tool ? In some cases, this can be done by voice commands. Awesome, right? That would be useful, right? I think it would.

Automotive 101

Automotive GPS Retail Course 101

Small Business Mavericks

JANUARY 26, 2015

If one type of message is couched in casual slang and another is sophisticated industry jargon, which one is going to give a good idea of what your business offers? Will a casual-slang type visit your sophisticated industry-jargon site and feel like you lied?

Content 70

Content Small Business Industry Types 70

Small Business Mavericks

OCTOBER 30, 2015

Keep in mind that long-form content is not the only way to approach content marketing. White papers – White papers and special reports are objectively written papers that certain industries use to discuss critical problems and their solutions. Magazine articles – Content marketing doesn’t all have to be done online.

Content 70

Content Newsletter Publishing Blogger 70

Small Business Mavericks

DECEMBER 5, 2012

Performing research on the competition is an essential part of marketing. That’s true for online marketers as well as traditional marketers. With these 4 espionage tactics you will always know what’s going on in your industry, especially with your top competitors. It’s real easy online.

Forums 101

Forums Newsletter Feed Reader Yahoo 101

Small Business Mavericks

APRIL 17, 2015

In this research, assistant professor of integrated marketing communications Lisa Barnard looks at how consumers felt about being tracked. Her experience in New York City’s advertising industry raised questions about the conventional wisdom of targeted ads. What Has Changed In Targeted Marketing?

Research 70

Research Advertising Study Groups 70

Small Business Mavericks

AUGUST 24, 2012

Many new online marketers get the impression that it’s a one-time event. If you are marketing in an industry that sees a lot of flux and change, then you should revisit your keyword list more often. The best online marketers keep an eye on current search trends. Nothing could be further from the truth.

Research 107

Research Trends SEO Engineering 107

Small Business Mavericks

AUGUST 16, 2011

Today’s CRM market is filled with many systems that are appropriate for the small business owner. They offer specialization in multiple industries, including real estate and financial services. Salestrakr5 – This web-based solution is ideal for the SMB owner looking to better align their sales and marketing teams.

Real Estate 161

Real Estate Small Business Aggregator Software 161

Small Business Mavericks

JULY 3, 2015

Social media marketing is a necessity in today’s online marketing world. Social media has become a marketing channel of its own. You do any digital publishing or digital marketing. It’s not optional any more. The only question to answer now is, which social media sites are most appropriate for your brand?

Social Media 70

Social Media Mobile Questions Industry 70

Small Business Mavericks

JULY 3, 2015

Social media marketing is a necessity in today’s online marketing world. Social media has become a marketing channel of its own. You do any digital publishing or digital marketing. It’s not optional any more. The only question to answer now is, which social media sites are most appropriate for your brand?

Social Media 70

Social Media Mobile Questions Industry 70

Small Business Mavericks

JULY 12, 2011

WordPress, however, has emerged as the industry leader in blogging software. There are tons of free themes as well as premium themes on the market for WordPress. There are several reasons for this: It is free. It is open source and therefore easily manipulated for one’s own purposes. There is a strong support community.

WordPress 161

WordPress Open Source Software SEO 161

Small Business Mavericks

JANUARY 27, 2012

Social media is certainly dominating people’s minds when it comes to online marketing to consumers, but are they the best places to network with other business owners? admittedly big markets. admittedly big markets. LinkedIn is the second choice in many other countries, yet it is not really designed for consumer marketing.

Small Business 98

Small Business LinkedIn Twitter Facebook 98

Small Business Mavericks

JUNE 3, 2012

When you have your website evaluated by a professional, we’ll take a total look at your Internet marketing plan to see where you can make some improvements. Where are the best opportunities online for a website in your niche or industry? These are pertinent questions for any marketing plan.

Engineering 87

Engineering Statistics Industry Questions 87

Small Business Mavericks

JULY 23, 2011

For instance, if you search Google Maps for “ small business marketing wayzata, mn ,&# then you’ll find Small Business Mavericks in the No. Conduct a similar search, however, for small business marketing companies in Minnetonka and we drop to the No. 1 position. 2 position. What happened? Location is very important.

Automotive 161

Automotive Small Business Hotels Apple 161

Small Business Mavericks

JULY 15, 2012

Highlight legislation that affects your business and industry. Make your Facebook marketing sparkle. Show off the results – Get customers’ approval, but let the world see how happy you’ve made them. Link to press coverage of your business. Request comments. Post pictures of your events – Of course!

Facebook 129

Facebook Small Business Education Survey 129

Small Business Mavericks

JULY 8, 2011

No matter what industry or niche you serve, these 21 sources for blog post ideas are golden opportunities. Television – Are there talk shows, reality shows, or other programming related to your niche or industry? There are plenty of places to go online to get ideas for your blog posts. Twitter – Who do you follow?

Yahoo 177

Yahoo Directory Aggregator Forums 177

Small Business Mavericks

NOVEMBER 13, 2013

It might be a good idea to ensure you get a good number of citations from locally-relevant and industry-relevant domains. Local Internet Marketing local search local search results search factors search results' Look for authoritative business directories and ensure that your business information is accurate and consistent.

Directory 98

Directory Yahoo Review List 98

Small Business Mavericks

MAY 22, 2015

Ibemere Obinna makes a good point when he says, “ SEO for real estate marketing is a journey, not a destination “ But his observations actually are valid for all internet marketing, because no matter what your industry is, the same two sides of SEO apply: the process of reaching your search engine ranking goals.

SEO 70

SEO Real Estate Engineering Process 70

Small Business Mavericks

SEPTEMBER 14, 2015

While you may not be the person designing the website, you should know enough about web design and Internet marketing that you can help style your site the best way possible to represent your business on the Web. So here are 5 key components that your website should have no matter what niche or industry you are in.

Wikipedia 70

Wikipedia Engineering Sites Influencer 70

Small Business Mavericks

APRIL 7, 2015

A marketing professional recently told me an interesting story — one that I haven’t verified but can easily imagine being true. According to the marketing professional sharing the story, business picked up even though it was a slump season. How could you adapt this idea to your own business?

Real Estate 70

Real Estate Foursquare Social Media List 70

Small Business Mavericks

FEBRUARY 7, 2011

From the article: Unfortunately, we live in a society where this kind of thing can be passed off as real action and the result is the ability of the Yellow Page industry to say “Look we are doing our part!&# Is AOL Moving Forward, Or Back? » Are The Yellow Pages Outdated? The Yellow Pages now have an opt-out website.

Case Study 156

Case Study Press Release Small Business Adwords 156