Sherrilynne Starkie

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Industry certification a must for social media career success

Sherrilynne Starkie

The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. Industry programs fit the bill, too. The post Industry certification a must for social media career success appeared first on Sherrilynne Starkie. Social Media Certification.

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A cannabis guide to help Canadian marketers comply with legislation

Sherrilynne Starkie

Marketing and communications professionals are fascinated to see how the promotional aspect of a new, but highly regulated, industry rolls out. Ironically, the burgeoning industry was working with looser regulation before Pot Legalization Day on October 17 th , 2018. Marketing cannabis.

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Top five: Women rule content marketing!

Sherrilynne Starkie

And, we see how women are leading the world of content marketing. Quality journalism is good for everyone especially those of us working in the media industry. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog.

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The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. There were more than 8.9

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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Great exposure for the individuals and his company among shareholders and the industry.

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Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Instagram influencer marketing. Find out if influencer marketing could work for you.

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Why Hootsuite Social Marketing Certification?

Sherrilynne Starkie

Start by looking for a professional with Hootsuite Social Marketing Certification. . Hootsuite Social Marketing Certification is industry-recognized and showcases the digital expertise and credentials a marketing communications professional has across all online channels. Click here to enroll or find out more.